Internet marketing delivers your most positive thoughts about YOUR business to all your clients as well as potential customers in your local community or world market.
Since following up with clients via a newsletter or Monthly Special is a regular feature of any marketing culture finding ways to make this an easier office procedure is vital to the growth of any business practice. All support staff want to grow the business without adding to their already heavy burdens. Better tools can help them to grow at a consistent pace.
As an office manager for 15+ years in high volume businesses in New York City I am aware of the importance of staying in touch with clients. Collecting e-mail addresses from all our customers was the first step to successfully growing the business in the past 5-7 years. It's amazing how many clients forwarded the "new offers" and special promotion to their co-workers. Clients made their appointment via e-mail and potential clients requested that we send them the PDF Order Forms. This saved the office procedures a great deal of time & sales visits. It also allowed us to verify details about costs, inventory, shipping arrangements, etc, 'offline', before meeting or calling the client.
Anyone working in a busy office knows how important time management is to the growth of the business.
It was wonderful to see that we had a great way to communicate with our clients as well as getting a head start on the busy tasks of follow through. Office staff must save time without compromising the quality of the services rendered and e-mail makes this possible.
Emailing our clients was great but using Microsoft Outlook to keep track of our mailing lists was not so good.
The lists were long and sending newsletters consumed a lot of time. Also, maintaining privacy grew to be a problem as well as the spam filters which would push all of the cc'd (or bcc) email into junk folders. We needed an upgraded solution.
I recommend that you download Edge Group Mail and Edge Verifier. Full versions can be freely downloaded and used for 3 days. Send out your next promotion using these tools. These tools were made just for you. I personally endorse them because I believe that they will make your communication with your clients more successful. The web site is:
www.EdgeMarketingTools.comExporting your e-mail lists in a txt or csv format is easy. Writing the promotion for the month and using Group mail to send it is amazingly easy. Any staff person can learn how to do this. As you know, most office personnel wear many hats in the office and any tool that can make contact with clients more personable is very welcomed.
Before sending out any promotion it is important to make sure that the e-mail address you are using is correct. That is why the E-mail verifier is a great tool to have. Take your email csv or txt file and import it into the Verifier. Verify your list and correct the invalid e-mails. Always test a promotion with your own e-mail address before sending it out to all your client lists to catch and fix any errors.
Collecting e-mail address from potential customers or clients at business fairs has become an essential way to market your business. Make sure that you double check the e-mail address before sending out any complimentary offers.
I wish you success in introducing your business to all the members of your business community & online market. Keep in touch with your client base via e-mail. When you care, they care. Communicating your message via E-mail is a great gift to your business, use it well.
Please feel free to contact me with any questions you may have regarding on-line marketing.
David Adar
