Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use:
Holiday Or Seasonal Sale;
Offer lower prices on holidays and during seasonal changes. These type of sales let your visitors and customers know your no scrooge. Be creative and go as far as decorating your web site. You could upload holiday and seasonal graphics. Change the color of your text to match. Get in the spirit!
Nobody's Visiting Today Sale;
Every online business has low visitor and sales days through the week. My days are Tuesdays and Wednesdays. You could sell your products or services for cheaper to increase sales on your slow days. You could have this advertised right on your web site.
Time Of The Day Sale;
Periodically , pick out a time of the day like 4 to 8 pm to lower your prices for your newsletter subscribers. With online sales you need tell people the time zone. Announce your scheduled times ahead of time in your newsletter. This will give people enough time to plan when they will visit your web site. This method will also serve as a means of holding onto your subscriber list. Your loyal newsletter readers will have a special code that they can use for this discounted price that others will not have.
Product Or Service Of The Day Sale;
Each day offer different products or services at a lower price. This will draw people back to your web site everyday. This is a high traffic generating sale. If you don't have a lot of products and services you may want to run the sale weekly or monthly.
Niche Group Sale;
Hold a sale for a niche groups of people. Students, senior citizens, single people etc. This really works if your introducing a new product or service for the first time to a new target audience. Announce your sale in a targeted e-zine, e-mail discussion groups, message boards, etc.
Get More For Your Money Sale;
Give customers more products or services for their money. People relate these kind of sales to getting a bargain or saving money. You could offer a buy one get one for half off sale, a buy two get the third one free, two for the price of one sale, etc. You could also offer a discount coupon on the first order for signing up for your free newsletter. Let them know that your subscribers will often be given special prices that others may not receive. With any of these tips you could use them in both ways; offered to your general website visitors or exclusively to your subscriber list. Try them out in both ways, mix them up and have fun with them, however be sure to track your progress so as you will know which methods bring you the most sales.
Copyright © 2006 Roy J. Keller (All Rights Reserved)
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About the Author
Full time Internet Marketer for the past two years following more than thirty-three years in retail mangement in the off-line markets.
