Most ministries are involved with edifying the lives and minds of the people to whom the ministry is to. These ministries many times use various methods to deliver their message to their audience. Publishing a book that displays the message of your ministry is a smart, savvy, and powerful way to reach your audience.
A book can say more to your following than you can say in one sitting. You can develop your message and show attention to details in a book that you couldn't possibly do when you speak on television, radio, or in person. Once a person has your book in their hand, they will be able to learn your message intimately, and in their own time. When you speak you do realize that people don't take all that you say. People will generally only remember a small percentage of what you said. Yet when they can see it and digest it at their own learning pace, you become successful at being an effective teacher. And isn't that what you're trying to be?
There are not too many people that are in ministry or are passionate educators that couldn't be more effective at their mission with a book.
Even if your ministry isn't a teaching one but an activity based one, the ultimate goal of any ministry is the changed life of a human being. So after you've fed, clothed, or treated a person, you can hit a home run if you were to give that person a book that teaches the doctrine, philosophy, and heart of your organization and spirit.
I believe that it's impossible to be successful at accomplishing your goals in ministry without being a doer and leading by example. But after or as you do that it's also equally important to bring understanding to the people to whom you minister. You should never be presumptuous and think that someone will be changed simply because you did a good deed for them. People will consume all that you have and leave away completely un-changed and not be spiritually affected in the least. You and I know that reaching the spiritual man is the ultimate goal. If that's true then you need to have a book. It will take your ministry to a new level and/or make it more productive and effective.
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About the Author
Anthony Obey is the owner of GMA Publishing providing book publishing and marketing services to Writers, Pastors, Leaders, and Speakers. At
http://www.GMApublishing.com you can also sign up for Book Coaching and receive FREE E-Tips on Writing, Publishing, and Marketing your book.