Microsoft Technology Innovation Helps Bring Postal Industry Into the Electronic AgeQ&A: Earth Class Mail unveils a novel solution, built on the Microsoft .NET platform, for securely delivering postal mail via the Web, taking another step along a technology path that can help transform service delivery in postal organizations worldwide.
How do you send physical mail to a business person whose most frequent address is at 37,000 feet? That may sound like a riddle, but to Earth Class Mail Corp., it’s a serious question.
This week at POST-EXPO 2007 — an international postal technology conference held in Barcelona, Spain — new and innovative offerings are being showcased that address this question. Earth Class Mail’s solution is a Web-based software system, developed on Microsoft .NET, that seeks to do for postal mail what cellular technology did for telephone calls: make it mobile by making it digital.
Earth Class Mail’s software is a compelling example of the kind of innovation Microsoft champions through a postal vertical industry team within its public-sector organization. Focused on meeting the needs of the worldwide postal industry, this team aims to apply Microsoft’s solutions, technologies and global partner network to help postal service providers and organizations gain new efficiencies and business opportunities in the Internet era.
To learn more, PressPass spoke with Maxim Lesur, Worldwide Postal Industry managing director at Microsoft. Ron Wiener, CEO of Seattle-based Earth Class Mail, joined in the discussion.
PressPass: Maxim, can you begin by explaining how Microsoft’s focus on the postal industry came about and the strategy that drives it?
Lesur: Microsoft is focusing on the postal industry because of the incredible transformation taking place in the postal sector and the opportunities we see for postal organizations to play a key role in the digital world, as they’ve done so effectively in the physical world. Our strategy for posts has three pillars.
First, we use Microsoft technology and our partner network to help postal organizations build solutions that address enterprise efficiency, sales and marketing efficiency, supply chain visibility and optimization, branch renewal and e-postal services. Second, we focus on innovation to meet customer needs. We work closely with postal operators and listen to the ideas they want to bring to market, and we work with them to apply technology to make those ideas real. The third pillar of our strategy is a longer-term value proposition. It involves building secured communications services that bridge the physical world and the electronic world. The Earth Class Mail solution, which enables people to see their physical mail in electronic form, is an excellent example there.
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