What makes your ezine hot stuff? With literally thousands ofezines online today, how can yours stand out or is it doomed tostay in the junk mail folders??
The first thing to think about is, what is your ezine about? Doyou have a clue? If you don't know then you can bet a milliondollars that your readers haven't the slightest idea what youare talking about.
Define what your purpose is in the first place.
Information, Advertising, Current Events, Reviews.
The choice is yours and the possibilities are endless..
One of the biggest mistakes I see a lot of people do is tomirror another ezine. We all have ezines that we love to readand learn from but that doesn't mean that you need to duplicatethe exact same type of ezine. Many of us get sucked into thisonline world completely forgetting our original goals and endup just jumping on the band wagon instead of being unique.
What works for one may not work for you.
Don't get fooled into that "If I can do it so you can you"Syndrome.
It is not just about copying and pasting anymore...
> Put some flair into your words. You don't have to sound likea robot. Develop your own style of writing so that everyoneknows your style and will come to appreciate it even more.
> You don't need to reveil your entire life story but storiesthat are relevant to the topics are great openers.
> If you use advertising in your ezine, try to compliment theadvertising according to your topics. Targeted advertisingmeans a more increased chance of someone purchasing yourproducts and services.
> Ask and you shall find out.
Poll Your Readers and find out what interests them. You may besurprised at the responses. Publishers have to think in threeways.
As A Publisher
This is my name on this ezine. Do I care what I publish or willI just keep this ezine the same way? Do I care what my readersthink, will paid advertisers want to pay to advertise with me?
Am I committed to helping people through the power of emailadvertising or do I just care of making a fast buck tellingpeople about every fly-by-night program that comes along?
As A Reader
What keeps you subscribed? Is it because of the goodinformation. Do you find yourself waiting for another excitingissue to come out. If the issue doesn't arrive do you contactthe publisher to find out if an issue is coming out.
Do you read the issue and feel you have learned something new?Something that will help make your life better, easier, morehelpful?
As An Advertiser
If I want to advertise in this ezine, why should I? Is itbecause of the low prices or is it because the ezine has aresponsive list of people who WANT to read what the publisherhas to say. If the publisher doesn't care what they put intheir ezine, then why should I bother pulling out my creditcard?
Many publishers new and old all go through this problem. Thatis when you need to sit down and view yourself from those threeperspectives and then you can understand where you, your ezine,and your reputation is headed.
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