Purple WiFi, the cloud-based Social WiFi software company, today announced details of a successful campaign launch with Llechwedd Slate Caverns.
Since beginning its partnership with cloud-based social WiFi innovators, Purple WiFi, in July 2015, Snowdonia attraction Llechwedd Slate Caverns’ social media campaign has been transformed.
By installing standard enterprise BT Broadband, linked to two Openmesh Access Points (in the café and Emporium), Purple WiFi has enabled the venue to offer free WiFi to customers. With instant access provided as guests login to social media accounts, the impact on customers’ social media engagement with the venue has been dramatic. Llechwedd Slate Caverns’ Facebook likes have increased by over 400%, while the global viral reach of its Facebook page has reached 100,000.
Llechwedd’s marketing manager, James Cozens, is convinced that the partnership with Purple WiFi is already a huge success. He says, “We are thrilled with how Purple WiFi’s installation has worked in such a short space of time against our goals to bolster marketing efforts, drive awareness of the venue and increase social media engagement. Due to the success of the collaboration so far, we plan to expand from two access points to five access points, which will cover most of our site.”
In addition to stimulating the growth of Llechwedd Slate Caverns’ social media following, and increasing engagement (likes, shares, comments, conversations), Purple WiFi’s solution enables the venue to access a rich source of data about the visitors that opt-in to use its free WiFi. Helpful insights about their age, gender, hometown and interests enable them to build accurate customer profiles. This makes it easier to create a more effective, tailored marketing campaign.
James Cozens says, “We have been able to create a new digital experience for our visitors by providing free guest WiFi. It has increased customer satisfaction, which has had a positive impact within our social media communities, encouraging return visits and increased sales.”
Results since installation
