Added customer choice shows the value of a flexible ecommerce platform
Ecommerce platform provider eCommera has joined forces with PayPal to offer integration of the popular consumer payment service with major retailers' current online payment methods. The first UK retailer to offer shoppers the PayPal option as a result of this partnership is House of Fraser.
The introduction of PayPal, integrated with House of Fraser's existing ecommerce platform from eCommera, means consumers will be able to quickly process payments from one online wallet rather than submitting various card details each time. Ecommera expects many more retailers will follow House of Fraser’s lead and start offering shoppers a PayPal option.
Peter Callaway, Director of ecommerce, at House of Fraser, said: "We are committed to giving our customers choice, while providing the security and peace of mind customers need to shop with confidence online. Working with established ecommerce experts such as PayPal and eCommera allows us to be flexible and give our valued customers everything they want from their online shopping experience."
"The integration was handled seamlessly by eCommera and our existing secure payment provider DataCash and shows the value of a scalable and flexible ecommerce platform. In the same way shops must adapt their store layout, design and product placement, so websites must be able to adapt. It became clear to us this complementary payment method, would appeal to our customers and drive increased satisfaction and sales," added Callaway.
Already House of Fraser has seen more than 11% of transactions processed via PayPal as a result of the eCommera partnership.
Richard Yeo, Chief Technology Officer at eCommera, said: "Including PayPal is a logical step forward for many online retailers and we're delighted to be offering our clients the benefits of this partnership. At the cash register in-store we have had multiple payment options for many years, from store cards to credit cards, via cash, cheques and gift vouchers. Increasing the options for online payments is a great idea because it gives consumers that choice.
Cameron McLean, General Manager of Merchant Services at PayPal, said: "Even the best online retailers find that some customers abandon a purchase before making it through checkout. There are many reasons for this, including a lengthy checkout process or the absence of the customer's preferred payment method, such as PayPal. We can also help retailers by making checkout as quick and easy as possible for their customers, minimising the chances of them abandoning their purchase."
