Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product.
Branding essentially has to work on both mind and heart of consumers so that the product's perceived value to the customer increases and thereby increase brand equity.
Marketers see a brand as an implied promise that the level of quality, people have come to expect from a brand will continue with present and future purchases of the same product. There are a lot of products available but limited brands. Its comparatively easier to judge the needs of people and develop a product accordingly, but it is tough to tell the world that there exists an answer with you to their needs. Its not hard to sell some one what he wants, but its hard to make him aware about the availability.
Brand your products in a way to generate sales and also a good will in the market. Use the mixes in a way that at one end the consumer feels that he needs your product and at the other he feels that's its in his betterment that he is associated with your product.
Author: Devanshu Bhatia
http://entrepreneurparadise.blogspot.com/
