Harnessing the Power of Email Marketing


Given the inherent problems with traditional marketingtechniques, it`s important to master the BASIC STRATEGIESFOR INTEGRATING EMAIL into your overall campaign.

As I`ve just shown you, sending out an EMAIL CAN BE MUCHCHEAPER than other marketing methods. Proceed with caution,however. Email can also cost you a fortune -- in lostopportunities AND cold hard cash -- IF you don`t know thebasics.

So that`s where we`re going to start.

First, always keep in mind that your "primary objective".the master key that unlocks your "Success Vault" in InternetMarketing is to build your mailing list - your EMAIL MAILINGLIST. (Often referred to as your "In-house list.")

The addresses you collect are going to mean the differencebetween the middle-of-the-road results that Average Joe andJane are achieving and the through-the-roof, over-the-top,to-the-moon-and-back MEGA-success that top online sellersachieve. (The difference really is that dramatic.) Sodon`t miss the boat: The time is NOW to start building yourlist of email addresses (prospects).

=> Pop Quiz: What`s the easiest way to convince people togive you their email address? (Answer: Offer anirresistible freebie with a sign-up form on your site or ina pop-up box, drive traffic to your site, and watch aspeople start entering their email address.

Okay, so now you`ve "in the groove". you`re capturingpeople`s emails like crazy. But if you`re just sittingthere - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."

So what next?

-- Let me take a moment from telling how to build your emaillist to remind you why. It`s been said that - YOU CAN GETRICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.

GIVE `TIL IT HURTS!

If you want to keep getting addresses, start giving stuffaway! Give, give, and keep finding more things to give! Andsince you can`t send a TOASTER through email, why not givethe far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expertadvice - maybe even a no-cost/obligation email marketingcourse like this one!

DRIP, DRIP, DRIP.

You`ll want to have a series of letters already set up sothat they can be "dripped" on your prospects on a regularbasis. Send a message daily, every other day, or onwhatever schedule suits you best, but make contact AT LEASTEVERY 7 DAYS.

If you`re not confident in your writing skills, you have twochoices: you can hire a professional to write the lettersfor you or you can use a system already set up with lettersto help you build your email list. (I suppose the thirdchoice is to just give up and bury your heard in the sand,but that`s no way to make a million!)

Sincerely,

Steven Ackerman

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