Session to Highlight how Brand Lift can be Maximised with Online Advertising

London, March 10, 2010 – VideoEgg president Troy Young will present at the iMedia Brand Summit 2010 on ‘Maximising Brand Lift with Online Advertising.’ The session will consider the relative brand value of rich media ad units and how ad performance is impacted by environment.

What: iMedia Brand Summit 2010

When: 9.20 a.m. – 9.45 a.m. GMT, March 10, 2010

Where: Grand Hotel, Brighton, UK

VideoEgg’s session will also highlight the company’s recent collaboration with comScore in the largest lab based study to date that controls ad environment and ad experience to isolate the factors that enable brand lift to be maximised with online advertising. Highlights will include insights into the relative brand value of rich media ad units and how ad performance is impacted by environment.

Related resources:
•   VideoEgg
•   The New Brand Network
•   VideoEgg on Twitter