8th March 2010, Hemel Hempstead, UK - Telephonetics PLC, the speech automation and data integration specialist, announces today the signing of an extension to its multi-million pound contract with Odeon-UCI Cinemas for provision of its MovieLINE® automatic speech recognition (ASR) film information and ticket booking service to all of Odeon’s 105 UK cinema sites as well as its UCI sites in Eire.

In addition to the contract extension, Telephonetics will add support for the Admit-1 ticketing system, commonly used in Eire, and this will enable Odeon in association with Entertainment Enterprises to bring all of its managed sites in Eire on to the service. The Admit-1 development has been fully integrated into the MovieLINE® Agent Interface allowing agents at Odeon’s international contact centre to seamlessly handle calls from all the UK and Eire cinemas regardless of the different back-end ticketing infrastructures. The advanced “screen-pops” keep agent call durations to a minimum and save callers having to repeat themselves.

Roger Harris, Chief Operating Officer of Odeon-UCI, commented: “The extension and expansion of this important contract will provide a greater number of guests the opportunity to book seats in advance given the strength of the film release schedule and the growing popularity of 3D and IMAX films.”

Anthony McKay, CEO of Telephonetics PLC, commented: "We are delighted to continue our long-term relationship with Odeon-UCI Cinemas and this agreement extends our partnership to over twenty years. I believe it is testament both to MovieLINE’s advanced functionality and the high level of customer service we provide.  Our continued development of services for cinema operators, including our contact centre services, places us in an excellent position to further develop our market leading position in the UK and abroad."