Jacksonville, FL (March 17, 2010) — Smartphones Technologies, a leading mobile application publisher, today announced the launch of College Basketball Bracket Challenge-- an exciting new Bracket App now available on the Apple App Store-- just in time for the men’s basketball tournament.  The app is available at www.smartphonestech.com/Bracket.
 
College Basketball Bracket Challenge allows fans to create their own tournament bracket, compete against their friends, and see if their picks land them on the Leaderboard. Scores are automatically updated after each game is complete so fans can see if their picks move on to the next round.  By using the slider on the top of the page, fans can easily switch from the List view to the Bracket view. List view allows you to view each round by region, while Bracket view lets you see your entire bracket, with correct picks in green and incorrect picks in red. Whether at home or on the go, fans can follow their favorite teams all the way to the championship.
 
“Most brackets are locked as soon as the first game begins, so if you don't complete it on time, you can't play," said Mike Merrill, CEO of Smartphones Technologies. “College Basketball Bracket Challenge allows you to pick your winners and submit your bracket- even if the tournament is already underway. You won't get points for games that have already begun, but you can still pick your teams and enter your bracket." Because late entries are allowed, points are evenly weighted for all games, so people who enter late don't get an unfair advantage.
 
As a bonus, customers who purchase a College SuperFans app get the College Basketball Bracket Challenge inside College SuperFans apps at no extra charge. "By integrating the Bracket Challenge app functionality into the existing College SuperFans apps, we're giving fans features they expect in college sports apps," Merrill said. "Our goal is to keep adding new features and continuing to expand the apps."