1st Touch (www.1sttouch.com) the UK’s leading developer of mobile systems for the social housing and local authority sectors has appointed Mim Claridge as UK Marketing Executive and Russell Holmes as Senior Account Manager. In her new role, Mim will drive 1st Touch’s UK marketing and social media campaigns. Previously, she worked for ergonomic and assistive technology company Keytools, where she managed a broad range of marketing programmes. Russell Homes joins from Readsoft Ltd. where he was a Business Development Manager for Oracle based document management services. In his new role, Holmes will drive new enterprise systems business opportunities for 1st Touch.

Commenting upon the new appointments, 1st Touch Business Development Director Cherry Rance said, “1st Touch continues to grow rapidly and these appointments reflect the considerable increase in demand for our mobile products across multiple platforms and formats. Mim is an extremely experienced marketing practitioner and brings with her considerable knowledge of the technology sector. She is an ideal person to drive our UK marketing programmes to the social housing and local authority sectors. Russell also has an excellent track record at Readsoft where many of his clients were in the local authority sector. We are confident that his evident skills in driving sales based growth will have a significant and positive impact in taking the benefits of 1st Touch enterprise mobile solutions to our markets.”

Commenting on her appointment Mim Claridge added, “The 1st Touch brand is now recognised as the market leader in the supply of mobile technology across the social housing and local authority sectors. I look forward to using the latest marketing and social media techniques to take the brand to even greater heights.”

For his part Russell Holmes noted, “The spread of mobile technology across new platforms and new areas of usage in both the social housing and local authority sectors means that the demand for 1st Touch solutions is thriving. I look forward to capitalising on this significant opportunity.”