Birmingham, United Kingdom. 16th March 2010.

Online video platform Buto is celebrating its first birthday with a brace of statistics. The Buto team have pooled together all the data from their last 12 months of video streaming to give an insight into how people in the UK view video. And with Buto delivering 5 videos every single second, the results are of great interest.

Will Grant, Technology Director said:  "We've got a really wide range of clients, from public sector bodies like the NHS and local authorities, to the eCommerce sites of some big retailers - but this research was about audiences, so we were able to collate all of our data and get some really interesting and useful numbers”.

The numbers look like this:

The average duration of video watched over the last year was 1 minute and 31 seconds.

49% of viewers who start watching will watch to the end.

The most popular social network to share video to was Facebook, followed by Twitter.

Managing Director Andy McNamara added:  "Lots of really high profile websites are only just beginning to work with video and see the benefits it brings in terms of truly engaged audiences. Buto finally allows us to say to clients ‘video analytics are here, and we can categorically prove ROI’

Buto packages start at £99 + VAT per month and can scale up to meet growing requirements. There's also a free trial if you get in touch through the Buto website at www.buto.tv