ImpulsePay provides alternative to Premium SMS or credit card payment
London, 9th March: ImpulsePay (
www.impulsepay.com) has launched a range of
ideas to highlight the different content, applications and services that would benefit from the new payments service based on
Payforit. ImpulsePay provides a simple way for content owners to generate revenue, by directly billing users’ mobile phones, offering a simple and easy-to-use alternative to Premium SMS or credit card payments.
Previously known as
GoPayforit, the recently launched service successfully provides a payment service for many mobile application developers, blogs, WAP sites and websites who have been using ImpulsePay to charge for content, membership, physical goods – or anything they wish to sell.
“What we wanted to do was make it clear that it’s not just about online content,” said Chris Newell, CEO of ImpulsePay. “Given the nature of the service we can be used to pay for mobile applications, donations, or even services that require payment verification – such as car parking. As we can offer age-verification as well, ImpulsePay could even be used for adult or gambling services.”
ImpulsePay’s service is based on
Payforit – the payment service supported by all licensed UK mobile operators. Using Payforit, ImpulsePay collects payment directly from the user’s mobile phone bill, or available credit if on PAYG, meaning anyone with a mobile phone can now buy content, make a donation or pay for a mobile application on their phone or online.
The Payforit service works on any handset in the UK and across all networks. When accessed on mobile websites, users make a purchase in just one click, with no additional information that needs to be entered. Payforit allows simple hyperlinks to the payments page and once the transaction is complete, it returns the user to the relevant page to receive their content.
One of the advantages of ImpulsePay for content owners is how simple the service is to set up and use. Previously, online payments could only be completed using credit cards,
Premium SMS or a dedicated service such as PayPal. However, these methods often proved to be complicated to set up and cumbersome for many potential customers.
Another key advantage is that the mobile websites which use Payforit find that the revenue split is similar to the 70:30 model offered by Apple’s iPhone App Store, but works on both mobile and standard web sites.
Content owners that use ImpulsePay do so to avoid the complexity of setting up a credit card payment system. For many sites still testing the business model for payment, the time and effort to set up a credit card payment system isn’t worth the effort. On top of that, many potential customers don’t have a credit card, or are not signed up to the specific payment service the website wants to use.
Whereas the issues with
Premium SMS can be about the quality of the service. Sometime there can be difficulties with the delivery of the final content, especially when the user is in an area with poor mobile coverage as the messages can fail to be delivered. For any service that requires verification of payment this can be problematic.
As the UK’s fastest growing
Payforit provider, ImpulsePay provides content owners, application developers, charities or even adult and gambling sites a simple and easy to use process to establish a payment service – they can be set up and running within minutes using the easy integration option. Alternatively, comprehensive developer coding options are available for those wanting to do a more integrated setup or use custom branding.
ImpulsePay offers the widest range of tariffs, meaning that everyone can find the right price point to match the content. On top of that, ten day payment terms are offered as standard, providing better cashflow for content owners.
To join the growing number of content owners who are using the service and to get started with the quick online signup process and no monthly contracts or set up fees visit
www.impulsepay.com.
Or, for more information please email office AT impulsepay.com
