New integrated telephony solution provides marketers with greater transparency of the value creation process

14 November 2012: NewVoiceMedia today announces that it has joined Marketo LaunchPoint, the most complete ecosystem of compelling solutions for marketers, to provide its clients with the ability to close the value gap between marketing and sales. The solution created from NewVoiceMedia’s ContactWorld for Salesforce and Marketo’s marketing platform, will improve lead generation through an integrated telephony system which enables lead prioritisation and tracking.

Turning potential leads into sales is a difficult and expensive task. NewVoiceMedia joining Marketo’s partner ecosystem will help its clients by taking the guesswork out of lead generation, and instead make the process more effective by targeting potential leads when they are interested and engaged with a business’ marketing. The solution will make it easier for marketers to identify and build compelling cloud services that have been demonstrated to be complementary and add value to the marketing and sales process.

It is estimated that a massive 70% of sales revenue is lost[1] between the marketing and sales stage. The NewVoiceMedia and Marketo combination enable users to take control and create a closed loop whereby interested leads generated by marketing are captured instantly, resulting in a higher rate of sales and giving businesses an insight into what customers want. The simplicity of the system also means it saves businesses time and cost, which previously would have been spent following up the wrong leads.

Jonathan Gale, CEO of NewVoiceMedia explains: “Our partnership with Marketo is enabling NewVoiceMedia to improve and personalise customer experience further, starting with the purchasing decision. In a world where markets are inundated with products and services, and uninformed cold calling is rife, the task of turning leads into sales is a tricky business. It is becoming increasingly important to understand potential customers’ wants and needs before making contact. By partnering with Marketo we’re able to provide our clients with the insight and ability to contact potential customers whilst they are engaged with an informative, personalised phone call.”

Robin Bordoli, VP partner ecosystem of Marketo comments: “It’s great to see Marketo being used in such an innovative and important way. NewVoiceMedia truly understands the needs of its clients and is passing on that insight through this partnership. Its current cloud technology is enabling customers to take advantage of this insight instantly, with fully informed contact centre staff contacting potential leads whilst their interest is still high, turning it into a sale.”

[1] https://www.netatlantic.com/emailmarketing/seewhy.html