New Report Releases Essential Data & Details for Marketing, Advertising and PR Professionals Worldwide

NEW YORK, N.Y. and COLOGNE, Germany – February 24, 2010 – MSearchGroove, the source of analysis and commentary on mobile marketing, mobile search and social media, leads the list of top 50 influential technology blogs and websites worldwide, according to Top Independent Gadget Blogs and Bloggers. The new report – which provides marketing, advertising and PR professionals with key data and stats on the most influential technology and gadget blogs -- is compiled and published by Konector, a company linking digital marketers with leading bloggers to help promote brands to highly targeted audiences. The company further found that a whopping 40+ million visit the top 140 technology and gadget websites each month.

MSearchGroove joins an impressive roster of technology websites and blogs including CrunchGear, Crunch Mobile and ReadWriteWeb. Other important destinations not included in the top 50 but nonetheless listed in the top 140 tracked in the Konector report include: All Things Digital, Mobile Industry Review and Scobelizer. Konector does not include corporate blogs or blog networks in the Top 50 list, which is why websites including Ars Technica, Gizmodo and VentureBeat are not mentioned.

To deliver their message to their target demographic marketing, advertising and PR professionals must connect with quality audiences of influencers who will accept and – even better - amplify the brand message. To achieve this Konector uses a unique methodology to measure the quantity and quality of visitors. "When ranking the blogs we focus on three main criteria: reach, frequency and interaction," notes Kingsley Maunder, a director at Konector. "We use our proprietary Online Impact Factor to measure how many people visit a blog, how often they visit that blog, the time spent on the blog and how active they are once they get there."

Being named a top 50 influential technology destination is the latest in a string of developments and accolades that has seen MSearchGroove extend its global reach and reputation through the production of highly-acclaimed white papers, market research, podcasts and editorial content for the mobile industry. 

"Konector effectively identifies the sites that matter most, and I am proud that MSearchGroove, a knowledge resource and thinking space for the mobile industry, is among them," notes Peggy Anne Salz, MSearchGroove founder and chief analyst. "More importantly, mobile is no longer about technology; it’s about the means to collaborate, communicate, and connect with diverse networks of people. The pivotal position of mobile and mobility in our lives and lifestyles forces companies representing all industries and sectors everywhere to track and connect directly with a Long Tail of technology blogs and bloggers."

Working with Tego Interactive, an experienced team of professionals helping to build businesses through converged Web and mobile solutions, MSearchGroove is extending its reach with new projects and new partners. In the next weeks MSearchGroove will showcase industry thought leadership from leading companies by formally launching a series of branded microsites - known as Briefing Rooms.

These destinations, accessible via the MSearchGroove homepage and mobile website, will promote ideas and insights from MSearchGroove partner companies including Tego Interactive, mobile payments and mobile analytics provider Bango, mobile search provider Taptu and mobile commerce and communications provider Netsize on topics ranging from usability and user experience to mobile industry mega-trends. MSearchGroove will also announce partners in the areas of mobile marketing and Augmented Reality in the next weeks.

MSearchGroove is also growing its roster of contributors and collaborators. In addition to exclusive columns from leading industry executives including Colm Healy, Vice President of EMEA Services for Qualcomm Internet Services (QIS) and General Manager of Xiam Technologies,  and Antti Öhrling, Co-Founder of Blyk, the messaging media that works with mobile operators to link young people with brands and other stuff they like, MSearchGroove has also added author Eliza Dashwood, who will be contributing regular analysis of mobile advertising and social media, and commenting on key industry data points.

Dashwood has a 10+ year track record in the online industry delivering digital strategy and execution for brands and accounts including Mercedes Benz, The White Company and Optical Express. She has held a variety of senior positions at digital agencies including Ambergreen, a digital marketing agency headquartered in Scotland, and MediaVision, a media planning agency with clients throughout Britain, Europe and North America.