London, UK – 1st June 2012 – ChannelAdvisor, a global e-commerce platform provider that helps retailers sell more across online channels, today announced its support for La Redoute.

La Redoute is France’s leading online retailer for fashion and home, and a major player in the UK e-commerce landscape. Its marketplace was successfully launched at the end of 2010. Support for La Redoute will soon be available for all ChannelAdvisor customers that have inventory in the Marketplaces solution.

The partnership is part of ChannelAdvisor’s focus on supporting third-party marketplaces, which have seen impressive growth across Europe and the USA. ChannelAdvisor aims to support the diversity of marketplaces and also enhance cross-border trade for its customers.

“We are very excited to be working with ChannelAdvisor. Its strong reputation and e-commerce experience as a leading platform provider were the main reasons we chose ChannelAdvisor as a partner,” commented Jeremy Pallot, Head of Marketplace Seller Team at Le Redoute. “We are confident that together we will successfully expand our thriving marketplace and help retailers reach out to a new customer base.”

“Cross-border sales and international expansion are important goals for most brands and retailers and integrating into marketplaces across Europe is a great way for retailers to penetrate these markets,” commented Seamus Whittingham, managing director EMEA at ChannelAdvisor. “This partnership has been driven by customer demand. We are committed to expanding to the most relevant channels, such as La Redoute, to help connect our retailers with new sources of revenue and customer acquisition. By partnering with La Redoute, our customers will soon be able to use their existing ChannelAdvisor integration to easily access La Redoute’s loyal customer base and world class e-commerce platform, without any additional internal resources.”

Le Redoute has 11 million active customers globally, attracting more than 9 million unique visitors per month alone to its French site.

For more information on ChannelAdvisor’s marketplaces solutions, please visit www.channeladvisor.co.uk/solutions/the-platform/marketplaces

    Friend us on Facebook

    Follow us on Twitter @ChannelAdvisor

    Connect on LinkedIn