British Museum to Present at MarketingSherpa’s 2nd Annual Germany Email Marketing Summit 2010

James Meers to present British Museum’s Customer-Centric Approach to Online Marketing

LONDON, U.K. – March 8, 2010 – Lyris, the online marketing expert, today announced customer James Meers, Business Development Manager for British Museum, will present at MarketingSherpa’s 2nd Annual Germany Email Marketing Summit 2010, one of Europe’s leading conferences covering email marketing tactics and strategies for B2B and consumer marketing. In a session entitled ‘British Museum’s Customer-Centric Approach to Online Marketing’, Meers will discuss best practices in customer-centric online marketing by showcasing the company’s work with Lyris.

WHAT:   Marketing Sherpa’s 2nd Annual Germany Email Marketing Summit 2010, the annual conference and exhibition for email marketing strategies

WHEN:   March 8-9, 2010

WHERE:   Munich, Germany

British Museum’s session, taking place at 12 noon on Tuesday 9th March, will discuss how taking a customer-centric not campaign-centric approach to online marketing delivers advanced customer intelligence, better targeted outreach and greater ROI.

Those unable to attend the email marketing summit can join the conversation with Lyris executives via Twitter.  Additionally, connect with Lyris on Facebook, LinkedIn and YouTube and find a vast repository of marketing commentary and best-practice guides on LyrisHQ.com.