Partnership with Beyond Analysis has already seen funds reach £500,000 in 2012

London, UK - 13 December 2012 - After an incredible year of hard work, determination and data analysis, Beyond Analysis is delighted to announce that its Charity of the Year, Rett Syndrome Research Trust UK, has raised more than £500,000 since July this year as it heads towards its £750,000 goal.

As part of the partnership over the past year, Beyond Analysis has provided the charity with analytical and campaign support to help grow its community of supporters and donations. Included in the on-going support, Beyond Analysis provided consultation and support over a free CRM system and integrated automatic feeds from Just Giving and the Rett Syndrome Research Trust UK website, giving the charity a crucial central record of its activity. ‘Change Makers’ Workshops were also held with key fundraisers to enable the charity to help their supporters use its new standardised marketing and data capture tools and materials.

Rett Syndrome is an incurable childhood neurological disorder.  It most often affects young females when they reach 6-36 months old and disables their speech, normal movement and ability to use their hands.

Beyond Analysis has been more than a business partner to Rett Syndrome Research Trust UK, with the entire UK team throwing themselves into a number of fundraising activities on behalf of the charity. Activities have included a pub quiz and bake off day, as well as sponsored endurance events including a team entry into this year’s Royal Parks Half Marathon. The charity aims to top this year’s goal by raising £1 million in 2013.

Paul Alexander, co-founder and chief executive officer of Beyond Analysis, said of the work undertaken by everyone at Beyond Analysis: “We’re immensely honoured to be working with Rett Syndrome Research Trust UK to raise awareness of this charitable cause. We have also been absolutely delighted by the results and are proud that everyone here at Beyond Analysis has embraced this worthwhile cause. We’re looking forward to next year’s challenge by providing analytical and campaign support, as well as implementing test and learn methodology to intelligently increase revenue for this important cause”.

Rachael Bloom, executive director and parent of a 17-year-old daughter with the disease, said: “We feel very privileged to have worked with such a supportive company and are appreciative of the expertise and fundraising support that Beyond Analysis has brought to our charity. Rett Syndrome is not a disability that many people know about, but thanks to Beyond Analysis, more people are aware of the condition and what we can do as a charity to give these girls and their families a better life. Their ability to analyse data together with their insight to spot patterns within data means that we have been lucky enough to be introduced to opportunities that we didn’t know existed. As a result, they have increased our efforts to use data to boost our fundraising efforts and find a cure for the disease.”