01 March 2010 - Supply chain planning company, Barloworld Supply Chain Software, today announced its’ partnership with Kinaxis. Barloworld Supply Chain Software will now include the Kinaxis on-demand supply chain software service, RapidResponse among its product offerings to the European, Middle East and African (EMEA) markets.

RapidResponse helps companies immediately respond to the changes in demand and supply that come from the volatility inherent in today’s increasingly unpredictable world.

Richard Forrest, CEO of Barloworld Supply Chain Software says, "Kinaxis RapidResponse helps manufacturers manage increasing complexity and react swiftly to unexpected events which impact their business. RapidResponse is a proven solution for demand and supply chain planning, monitoring and response. Our partnership with Kinaxis is part of our strategy to provide our customers with a comprehensive Supply Chain Planning Software offering."

Donna McAllister, Vice President of Strategic Alliances at Kinaxis adds, "Given the success of RapidResponse within North America, we are very pleased to partner with Barloworld Supply Chain Software to extend our presence within the EMEA market. Barloworld Supply Chain Software has a track record of not only providing world class supply chain planning tools to the market, but also ensuring their clients get a greater competitive advantage by supplementing these tools with effective processes and experienced supply chain planning advice. We are excited by the opportunities this partnership represents for both organisations."

With over 30,000 users, innovative market leaders, such as Casio, Research in Motion (RIM), Honeywell, Jabil, Qualcomm, Raytheon and Toshiba have all turned to RapidResponse for better supply chain performance.