Find Some Readers!
by: Michael LaRocca
The Internet will not replace traditional promotional efforts, but it can enhance them. Before I go into the Internet, I want to talk about the old-fashioned marketing methods, because they're still your best source of readers.
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BOOKSTORES
Map out all bookstores within 20, 50, even 100 miles of where you live. Call or visit and see who has a local or regional authors section. Most do. See if they'll buy a few copies. I did this in 1994 and had a lot of fun with it.
See if they'll schedule a book signing. If they do, some newspapers and radio stations will advertize them as free public service announcements. I never did this -- my mistake.
http://www.bookweb.org/bd-bin/browse_bd?Country=usa&State_Name=YOURSTATE will help you find the bookstores in your state. So will the Yellow Pages in your home, and the online version at
http://www.yellowpages.com/.
Alternately, you can find the bookstores by doing a web search for Bookstores+YourState. This will take longer, but it can work. You can narrow down your search by using key words like Independent, Christian, wholesale... whatever you're trying to find.
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LIBRARIES
Since I've never done this myself, I'm repeating what I've heard. It contradicts itself in a few spots, but it'll give you some ideas.
To find a list of libraries in your state, you can use a search engine, or you can call your local library and ask how to get a listing of all the libraries in your state. They'll usually give you the link.
Many libraries have a budget to buy books and will gladly purchase from local authors.
Libraries won't let you sell your book inside the building, but they will let you talk about it. Talk with the "Friends of the Library" chapter. Also, donate a book to your local library. It's good publicity, especially if you get a newspaper to pick up the story, and it's a good way to give back to your community.
You can also donate an autographed copy of your book to the library in the city where your book is set. If possible, do this in person. Many times the library will set up a book signing for you at one (or more) of the book stores in the area. Again, contact the "Friends of the Library" group.
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PRESS RELEASES
Send press releases to every newspaper in your state and the state where your book is set. Also look for local radio stations who will interview you. Kidon Media (
http://www.kidon.com/media-link/index.shtml) will help you find them. Stick to places that would be genuinely interested in you, as opposed to spamming everybody. If the URLs are stale, you can look up the names at Google.
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BOOK REVIEWS
Walk into any bookstore, log onto any e-publisher site, or visit Amazon or Barnes & Noble. Guess what you'll see? A whole lot of books. If one of them happens to be yours, how will people notice it?
I've gone into a bookshop more than once to buy something based on a review. There are print reviews and there are electronic reviews. You want to be reviewed as much as possible.
Your publisher will market your book, but you have to help. A lot. What you want is for a potential reader to walk into that shop or log onto that site with your name and title already in his or her head.
Your publisher will submit your book to reviewers. I don't know about the quantity, but reviews (even negative ones) generate sales. Work with your publisher to ensure everyone on the list below is covered. Also make sure you don't both send the same book to the same place because that's just plain embarrassing.
When you are marketing, don't think like a writer. Think like a reader. Of course you can think like another person... that's part of what makes you a great writer.
How do you choose what to read? I go by what my friends recommend, book reviews, and author loyalty. This isn't the end-all and be-all of marketing efforts, but it's a good starting place. (Word-of-mouth is the end-all and be-all.)
Here are some sources that readers use. Some will review your books, some will let you review other people's books, and some are just plain useful for getting the word out.
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BOOK REVIEWERS/AUTHOR INTERVIEWS
A Romance Review
http://www.aromancereview.com/Book Lore
http://www.BookLore.co.ukBook Pleasures
http://www.bookpleasures.com/Book Remarks
http://www.book-remarks.comBookreporter
http://bookreporter.com/Book Review
http://www.bookreview.comChoice Magazine
http://www.ala.org/acrl/choice/index.htmlContemporary Romance Writers
http://www.contemporaryromancewriters.com/The Compulsive Reader
http://www.compulsivereader.com/htmlGreen Man Review
http://www.greenmanreview.comLove Romances
http://www.loveromances.com/My Shelf
http://www.myshelf.com/Reader To Reader
http://www.readertoreader.com/The Romance Reader
http://www.theromancereader.com/Scribes World
http://www.scribesworld.comScott London Book Reviews
http://www.scottlondon.com/index.htmlWriters Write
http://www.writerswrite.com/Written Voices
http://www.writtenvoices.com/=====
AUTHOR INTERVIEWS
Author Interviews
http://easyweb.easynet.co.uk/~etfreedman/writersknowhow/author_interviews.htmAuthor Network
http://www.author-network.com/=====
BOOK REVIEWS
All About Romance
http://www.likesbooks.comAsian Reporter Book Reviews
http://www.asianreporter.com/book_reviews.htmAuthor Mania
http://www.authormania.comBaryon
http://www.baryon-online.comThe Best Reviews
http://thebestreviews.com/Blether
http://www.blether.com/Blurb
http://www.futuremuse.com/blurb/mystery/mystery_index.htmBook Connector
http://www.bookconnector.com/Book Ideas
http://www.bookideas.com/Booklist Magazine
http://www.ala.org/booklist/submit.htmlBook Review Club
http://www.bookreviewclub.com/Curled Up With A Good Book
http://www.curledup.com/Erv's Book Reviews
http://ervsbookreviews.com/ervsfreebookreviewsEscape To Romance
http://www.escapetoromance.com/reviews/Huntress' Book Reviews
http://www.huntressreviews.comInternational Gay & Lesbian Review
http://www.usc.edu/isd/archives/oneigla/onepress/Kirkus Reviews
http://www.kirkusreviews.com/kirkusreviews/index.jspKnow Better
http://www.knowbetter.com/Linear Reflections
http://www.linearreflections.comThe Literary Times
http://www.tlt.com/London Review of Books
http://www.lrb.co.uk/Los Angeles Times
http://www.latimes.com/The McQuark Review of e-books for Kids
http://www.mcquark.com/Midwest Book Review
http://www.midwestbookreview.comMostly Fiction
http://www.mostlyfiction.com/The Mystery Reader
http://www.themysteryreader.com/The New York Review of Books
http://www.nybooks.com/The New York Times Book Review
http://www.nytimes.com/pages/books/index.htmlNotes In The Margin
http://www.notesinthemargin.org/index.htmlPIF Magazine
http://www.pifmagazine.com/Publishers Weekly
http://www.publishersweekly.com/index.asp) Three months before publication
Rain Taxi
http://www.raintaxi.com/Rebecca's Reads
http://www.rebeccasreads.comRio Reviewers
http://www.rio-reviewers.com/Road to Romance
http://www.roadtoromance.dhs.org/Romance and Friends
http://www.romanceandfriends.com/Romantic Times Magazine
http://www.romantictimes.comShades of Romance Magazine
http://www.sormag.com/index.htmlSime-Gen
http://www.simegen.com/reviewsSpiritual Bookstore
http://www.spiritualbookstore.com/Subversion
http://www.booksquare.com/subversion/Want A Book Reviewed?
http://www.suite101.com/myhome.cfm/sarawebbquestThe Washington Post
http://www.washingtonpost.com/wp-dyn/style/books/Word Museum
http://www.wordmuseum.comWord Thunder
http://www.wordthunder.com=====
BUSINESS AND ECOMONIC BOOK REVIEWS
Brint Institute
http://books.brint.com/Business Nation
http://www.businessnation.com/bookreviews/pages/Digital Women
http://www.digital-women.com/bookreview/Telecom Business Books
http://www.telecombookshelf.com/business-general.html=====
BOOK LISTING SITES
AuthorZone
http://www.authorzone.com/BitBooks
http://www.bitbooks.com/eBook Jungle
http://ebookjungle.com/index.htmlOnce Written
http://www.oncewritten.comReviewers Choice
http://groups.yahoo.com/group/ReviewersChoiceSubstance Books
http://www.substancebooks.com/Wild East Links Machine
http://forum.hkwriterscircle.com/pages/=====
MISCELLANEOUS
· Allreaders.com
http://www.allreaders.com· Am I a HACK or NOT?
http://www.jjjwebdevelopment.com/306sites/hackornot/=====
WEBSITES AND NEWSLETTERS
If you're selling anything, you should have a website. If you're selling ebooks, you should consider it mandatory. How many people do you know who read ebooks but don't use the Internet? None come to my mind.
The best thing about having a website is that you can do it free. Later, once you know what you're doing, you can buy a domain name and pay a hosting service if you want.
You can pay someone to design a gorgeous site for you, loaded with graphics, complete with a secure server and the option to buy right there, but I didn't. My publisher does the selling. Writing a site yourself, loaded with information and a place to click to send someone to your publisher, is simple.
Planning should take longer than actual execution. A bit like writing a novel.
"Hi, I'm Michael LaRocca and these are my books." This approach will guarantee that anyone looking for Michael LaRocca will find my site. But when we consider that no one's heard of Michael LaRocca, how many people will seek out my site?
Unsolicited "Buy my book!" messages don't work. They just piss people off. Plus, they're rude.
Spam doesn't sell books. Trustworthy recommendations do. As the author, talking to a total stranger who didn't ask you to start a conversation, you can't make trustworthy recommendations. So don't even try.
Here's a possible solution.
Let's say you've written a book where most of the action happens on a snowmobile. Put together the best damn snowmobile website in history. Everything that anyone wants to know about snowmobiles should be on your site. Make it the kind of resource that any snowmobiler will visit again and again.
Then slip a little note in there mentioning your book. People will find your site, and during one of those repeat visits they'll buy your book.
Basically, fill a need. Give folks a reason to keep coming back even if they think they'll never buy your book.
Being helpful is my "sales gimmick," but I just so happen to enjoy it. People don't log onto the Internet with the purpose of spending money. They log on for information or entertainment. Give them that and they'll keep coming back.
If you throw in just a little soft sell, and do it right, they'll eventually make that impulse buy as a favor to you. Hopefully after they read one of your books, you'll hook them and they'll come back specifically to buy the rest.
As an example, why are you reading this right this minute? To buy a book? No. To read my free advice. My site is genuinely useful. You want to bookmark it and come back. I know you do.
At some point, you're supposed to think "What a nice man. Let me plop down a mere $5 and buy one of his novels."
Maybe you won't do that. Maybe if I were you, I wouldn't do it either. But, I'd probably read the free samples. They're at
http://www.chinarice.org/michaellarocca.html.
But I bet I can sell more novels this way than by screaming "Buy me!" at the top of my lungs. And I teach in China without a microphone. I've got strong lungs.
I'm not your friend because you don't know me. However, I hope you think of me as a "trusted advisor," which is the next best thing.
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SEARCH ENGINES
When you search, how many hits do you look at before you give up and change your search terms or your search engine?
That's why you want to be in the top ten or twenty slots.
Start by studying everything at
http://www.selfpromotion.comNext, visit Search Engine Watch at
http://www.searchenginewatch.com and subscribe to the free monthly newsletter. Useful, timely advice.
When a search engine spiders your site, part of your score is based on incoming links and outgoing links. Incoming links from sites with a similar theme to yours are especially valuable. So naturally you'll be asking some webmasters to exchange links. But first you have to find them. For that, I use a free program called Web Ferret. I type in a keyword and it scours several search engines looking for matches. I picked up my copy at
http://www.ferretsoft.com.
Nope, none of these places told me to endorse them or even knows that I do. I just happen to find them useful.
About The Author
Michael LaRocca
Who Moved My Rice?
http://www.chinarice.orgYou can't eat grits with chopsticks
