How to Get Many More Visitors to Subscribe to Your List!
by: John Leith
Some months ago I read an article on growing your opt-in email list.
The article explained the reason why you need to “sell” whatever it is you’re giving away. People are skeptical and rarely value anything that they get for free, so this got me thinking.
Whether or not people pull cash out of their pocket to purchase your ebook is beside the point. You still have to “sell” it to them....
..or to be more precise they have to be “sold” on it before they will:
1) Take the time to read your proposal of a “free gift”;
2) Wait while it downloads; then
3) Learn and profit by reading or using it!
Intentionally or unintentionally before most people take advantage of a “free offer” of any kind, they look at the "opportunity cost" (i.e. taking up your offer over any other proposal they have been presented with recently).
If your offer is convincing enough, most people will take the opportunity to at least read your proposal and download what you are “selling” them for free.
A well put together, benefit loaded, convincing proposal is a necessity to a free offer.
An excellent example of this strategy can be found at
http://www.bettermarketingtoolbox.com/recommends/LTBNo matter what you may read in countless marketing books, simply placing a couple of free items on a page and expecting your visitors to join your list is absolutely the WRONG approach - and it's the most likely reason that your visitor to sales conversion is low!
You must persuade them to join your list by “selling them” on what you are providing as a free solution to some of the problems they may be facing.
So, the next time you make a decision to give away a freebie as an incentive for subscribing to your email list, think again about this suggestion of “selling” the free gift first... make it indispensable to the person reading your web page and you'll get many more loyal subscribers.
About The Author
John Leith offers you the best, most cost effective list building software on the market. Find out for yourself:
http://www.bettermarketingtoolbox.com/software/listmonsoon.
