Benefits of Online Advertising
 by: Desmond Mantor

Benefits of Online Advertising

Online advertising is proving to be the most powerful and cost-effective tool to drive traffic to your web site. Online advertising provides maximum exposure to your products than any other form of advertising. If your business caters mainly to the online clients or you own a web site then it become very important to focus on online advertising as this will increase the traffic on your web site.

There are online advertising companies that market various tools such as pop-up ads, banner ads, traffic exchanges etc, With the advent of heavy competition in various businesses, online advertising has become a necessity.

You can achieve very good exposure of your website through Online advertising. The very effective tools are SEO (search engine optimization), classified advertisements, viral marketing, classified ads, email marketing and many more free and paid forms of advertising.

Some of the highly popular online advertising techniques are given below:

Pay Per Click

In pay-per-click the operator arranges for your web site to be placed at a defined place. In this you purchase an advertising slot, which gets you more realistic and relevant results.

One of the very effective programs is Google Adwords. Your text ad is displayed on most popular search engines to ensure regular high volume traffic to your site. You also get the flexibility of choosing the right keywords, google provides lot of help on this. Every time an online user searches for a keyword you have chosen, your ad will be displayed. You can chose what you want to pay per click. Your overall budget depends on the number of times your ad is displayed and the position of your ad. If you chose the right combination you can have a very effective campaign.

Pay for Inclusion

In pay for inclusion the SE database includes your web site in its index. In this you have to pay a specific listing fee for getting listed in the database. It is similar to the local yellow pages where you buy the space for getting listed in database. With different companies, the fees may also differ and it can be annual or monthly fee, which further requires renewal every time.

Yahoo! is one site that offers this service for a certain fixed fee. But if your site is not professionally optimised listing in a search engine is of little use. Get help from trained people for this activity.

It is very important that your web site must first be properly optimized so that it matches the SE needs to get indexed. The benefit with pay for inclusion is that it brings only qualified traffic and offers better results. Besides all the advertising options you also need to concentrate on search engine optimization. Its ability to offer higher search engine rankings will surely get more traffic to your web site, which is the main aim of online advertising.

About The Author

Desmond Mantor is the Marketing and Sales Manager for Have Traffic a business specializing in traffic generation for for commercial websites. Please visit http://www.havetraffic.com for information about our revolutionary web site promotion service http://www.havetraffic.com