A Ten Minute Search Engine Optimization
by: Brian Johnson
Many small businesses simply do not have the resources to hire a search engine optimization (SEO) company to promote their web site. There are countless resources online for do-it-yourself (DIY) optimizers where professional SEO’s offer general recommendations and advice. This article is my opportunity to offer more of my SEO experience in the form of a 10-minute optimization process.
This process will be effective for any page designed in HTML with at least 1 paragraph of html text but for the purposes of this article, I will concentrate on the all-important home page.
Setting the Stage
Before I begin, there are a few things that you must know before proceeding and you should spend more than 10 minutes considering:
Determine Your Target/s
99% of you know who your target market is, now you need to choose the keywords that you believe they will search for. There is no use obtaining top search engine placements under terms that are not being searched. This step, alone, requires extensive explanation but there are a few simple tips to keep in mind. For one, you will want to check your current traffic statistics and note what traffic you are already receiving and under what keywords. Now, visit the site of a competitor who you know is doing well online (either through conversation or news articles). Look at their titles on individual pages and try to determine a pattern in the keywords that they have chosen. Also look at the source of their pages (Internet Explorer: click “View” then “Source”) and copy their META tags into a notepad on your computer. Between the titles and the META tags you should be able to determine with reasonable accuracy which keywords are most important for rankings.
It is important to note that professional SEO’s have many more resources at hand to determine such information with higher accuracy.
Design – Is Your Page Marketable?
This topic can be touchy to bring up but the simple fact is that traffic will have less impact if your web page is unmarketable. Now this covers a lot of different aspects of design, however, a few basic rules should be followed.
1/ Avoid using strange color combinations that make it hard for a viewer to read your sales copy (red text on a blue background is a perfect example of a painful design). In the same respect it is important not to use text that is too small
About The Author
Brian Johnson is Vice President of Niko Software Corp. and has consulted with over 300 companies on maximizing web tools to increase profits and web exposure.
www.nikosoftware.comView their website at:
www.nikosoftware.com
