Lack of Logo Designers
by: Sumit Arora
Business Person often says that there is a lack of good Logo Designers. People say now days the logo designers don’t think, they just copy the logo design of one company to other and charge a large sum from us.
I would tell you the real story which happens with me, there was a client who came to me for logo designs. I show him my best logo design ,he ignored them and ask me to open a site ,I opened it .There was a logo present on it ,he told me create exact logo like it. I told him it’s illegal but he refuses to listen and ask me to create the same logo like it. I created it. It’s not the one case, most often the business person came to me and ask me to create a logo as same as their competitor. We often have to tell them it is not the right thing; some of them listen to it and agree with us. But some people don’t. Tell me whose fault it is.
This is not good for logo designers at all, first of all it really stops us to think something new, apply some creativity. People don’t understand that good logos don’t come in 1 sec .It needs time, time to think .What really matter is quality of logo and quality doesn’t come easy. Mostly we are given a deadline to create logo in 1 hour. To meet the deadline what most of the designers do is go to google, search for some good logos, make some minor changes in it and create the logo .We are not given enough time to think something different., apply some new things. All the big brand companies like Pepsi, Coca Cola Mac their logo doesn’t come in 1 second it really take time to develop it. The logo designer were given a freedom to think, nowadays it is not the case often we have to achieve the deadline.
People have to understand the importance of brand the logo, a good logo can draw you many customers. It can increase your business and if you take this thing lightly then it is a high chance you may not be able to make an impact in market .Give logo designers a freedom to work, think, have a little patience and you will definitely get a good logo.
About The Author
Sumit Arora is a webmaster of
http://www.brilliantlogos.com. The site provide highly affordable logo designs,Corporate Identity Design,best logo design and custom logo design services.
