Yahoo! and Microsoft to Implement Search Alliance Microsoft (Nasdaq “MSFT”) and Yahoo! (Nasdaq
“YHOO”) announced today that they have received clearance for their
search agreement, without restrictions, from both the U.S. Department of
Justice and the European Commission, and will now turn their attention
to beginning the process of implementing the deal.Implementation of the deal is expected to begin in
the coming days and will involve transitioning Yahoo!’s algorithmic and
paid search platforms to Microsoft, with Yahoo! becoming the exclusive
relationship sales force for both companies’ premium search advertisers
globally. Once the transition is completed, the companies’ unified
search marketplace will deliver improved innovation for consumers,
better volume and efficiency for advertisers and better monetization
opportunities for web publishers through a platform that contains a
larger pool of search queries.“This
breakthrough search alliance means Yahoo! can focus even more on our own
innovative search experience,” said Yahoo! Chief Executive Officer
Carol Bartz. “Yahoo! gets to do what we do best: combine our science and
technology with compelling content to build personally relevant online
experiences for our users and customers.”..................Continue At Source
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