London, 29 October – As technology continues to transform the TV viewing experience, YouView, Britain’s fastest-growing TV service, has joined the agenda for next month’s OTTtv World Summit, which will focus on the challenges and opportunities within Cloud TV, original content development and Social TV. This further strengthens the four-day conference and exhibition, which has already attracted support from the biggest C-level names in the OTT ecosystem.

Susie Buckridge, Director of Product at YouView, will assess the role of YouView as a content pioneer on the second day of the event. This will include an analysis of internet channels for today and the future, and an exploration of the importance of second screen as a companion device. This presentation will also highlight how YouView brings OTTtv into the mainstream consumer market.

YouView, which is backed by major ISPs, including BT and TalkTalk, as well as the large terrestrial broadcasters, is set to become even more rounded and even more competitive in the coming months. YouView is now operating in over 400,000 UK homes and demonstrates how an exciting service is a positive step forward for the British TV industry.

Susie Buckridge comments: “It’s a golden era for television as high-quality entertainment products and content come to market, meeting consumer demand for ease of discovery, relevant content and multiple distribution routes – giving them a vibrant TV viewing experience. The continued development of intelligent technology means everyone can access and enjoy more multimedia on more devices than ever; anytime, anywhere.”

The event programme also incorporates case studies, including Daniel Heaf, Chief Digital Officer at BBC Worldwide, who will assess YouView’s advancement of its multiscreen offering as part of his keynote address on day two.

Now in its seventh year, OTTtv World Summit will take place at the Millennium Gloucester Hotel Conference Centre, London, from 19-22 of November. To view the full event programme and register for OTTtv World Summit, please visit www.ottworldsummit.com. Alternatively keep up to date with the event on Twitter @otttv or using #OTTtv.