It's not YouTube, the online video giant run by Google. Nor is it NewTube, the joint venture between NBC and News Corp. designed to create a YouTube rival. So what to call the new effort from CBS, which said Thursday it had partnered with a large roster of Internet portals and video sites to distribute its programming? Right now, the company is going with "CBS Interactive Audience Network," which may need a tweak or two before it goes prime time.

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