Yell, the search directory business, is introducing a bespoke local business mapping solution on its Yell.com service.

Yell.com Maps has been developed in partnership with Paris-based specialist provider Tridoo, which already provides mapping for Yell’s mobile phone services.

The overhaul is the first in a series of major enhancements designed to make Yell.com the online destination of choice for consumers searching for local businesses.

Matthew Bottomley, Director of New Media Product Marketing at Yell, said: “It needs to be as natural for people to find a local business through Yell Maps as it is with the Yellow Pages directory.”

Yell.com Maps, which is in beta, is part of Yell’s ongoing development of new technologies to ensure it is the best provider of quality business leads for local businesses. Key features and benefits over the previous mapping service include:

Ability to search within the map for local businesses and services

Faster response and better geo-coding for increased accuracy

Consistent experience across web and mobile

Quarterly updates to keep information as accurate as possible

Brand new design with bespoke colour-scheme and bigger, clearer maps
Djamila Fernana-Ritchie leads Yell’s mapping team. She said: “This is the first of a number of planned releases designed to make Yell Maps the premier mapping solution for local business search in the UK. 

“Yell’s comprehensive and trusted data displayed on a crystal clear and intuitive new mapping platform is a huge step forward for us and our advertisers.”

The partnership with Paris-based Tridoo has been a cultural and technical shift for Yell. Djamila said: “It is a relatively small specialist company which has spent the last 10 years at the forefront of mapping and geo-spatial development.

“Yell.com Maps is the culmination of all that knowledge, in one platform.”

Quotes
"It needs to be as natural for people to find a local business through Yell Maps as it is with the Yellow Pages directory." - Matthew Bottomley, Director of New Media Product Marketing at Yell.


"This is the first of a number of planned releases designed to make Yell Maps the premier mapping solution for local business search in the UK. Yell's comprehensive and trusted data displayed on a crystal clear and intuitive new mapping platform is a huge step forward for us and our advertisers." - Djamila Fernana-Ritchie, Yell mapping team.


"It is a relatively small specialist company which has spent the last 10 years at the forefront of mapping and geo-spatial development. Yell.com Maps is the culmination of all that knowledge, in one platform." - Djamila Fernana-Ritchie, Yell mapping team.