August 6 2010 - The new app utilises Yell.com’s extensive database of local businesses to provide real time location based access to classified business information, including websites, contact details and directions.

With plumbers, pubs, taxis, takeaways and cash machines a mere touch away, key features include:
• Searching for popular local businesses
• Automatically finds your location with a GPS fix
• Easy to call businesses straight from the app
• Businesses displayed on a map so you can see their proximity to your location
• Walking and driving directions so you can avoid getting lost on the way there
• Sharing great businesses you recommend to friends

Matthew Bottomley, director of new media product marketing, for Yell in the UK, said: "The Ovi Store is a natural fit for Yell.com as the consumer mobile experience continues to develop with personalised, relevant content. Nokia smartphone users now have easy access to location relevant content from Yell.com's free database of over two million local businesses."

Rupert Englander, head of services, Nokia UK, said: “The Yell.com app is another great addition to the Ovi Store. It’s packed full of trusted location based content and information, which is sure to help businesses promote themselves and Nokia users find the information they are looking for.”

The application will be compatible with a range of Nokia devices, including the eagerly awaited Nokia N8, which launches in the UK during the third quarter of 2010.

Notes to editors:
Current list of compatible Nokia devices:
Nokia 5228, Nokia 5233, Nokia 5235, Nokia 5250, Nokia 5320, Nokia XpressMusic, Nokia 5530 XpressMusic, Nokia 5630 XpressMusic, Nokia 5700 XpressMusic, Nokia 5730 XpressMusic, Nokia 5800 XpressMusic, Nokia 6110 Navigator, Nokia 6120 classic, Nokia 6121 classic, Nokia 6124 classic, Nokia 6210 Navigator, Nokia 6220 classic, Nokia 6290,
Nokia 6650 fold, Nokia 6700 slide, Nokia 6702, Nokia 6710 Navigator, Nokia 6720 classic,
Nokia 6730 classic, Nokia 6760 slide, Nokia 6788, Nokia 6790 Slide, Nokia 6790 Surge,
Nokia E51, Nokia E52, Nokia E55, Nokia E63, Nokia E66, Nokia E71, Nokia E72, Nokia E73,
Nokia E75, Nokia N76, Nokia N78, Nokia N79, Nokia N81 8GB, Nokia N81, Nokia N82, Nokia N85, Nokia N86 8MP, Nokia N95 8GB, Nokia N95, Nokia N96, Nokia N97 mini, Nokia N97, Nokia X6.

Visit: http://store.ovi.com/content/47968
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About Nokia
Nokia is a pioneer in mobile telecommunications and the world’s leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.

Media Enquiries:
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www.nokia.com   

About Yell.com
Launched in 1996, Yell.com is the UK’s local business search engine and a major online advertising medium for small and medium sized enterprises. Yell.com provides consumers with a direct and effective route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Consumers can review relevant search results and quickly determine the right business for their needs based on detailed advertiser information and rich, vertical content to better help them make a decision. Yell.com’s up to date, comprehensive and trusted database of over two million UK business listings including 195,000 searchable advertisers (June 2010) can be accessed via the web site (www.yell.com), through web browsers on all mobile phones and a downloadable application available on a wide range of mobile devices. Yell.com also provides sophisticated, zoom-enabled maps to help consumers locate its SME advertisers, and provides other features such as walking and driving directions, closest car parks and street views.

Distributed on behalf of Yell and Nokia by NeonDrum news distribution service (http://www.neondrum.com)