WorldPay, a global leader in payment processing, risk and alternative payments, andZNAP™, the mobile business platform, have agreed a global partnership which will enable multi-channel commerce for new and existing businesses. The joint offering has already been deployed by the Rugby Football Union (RFU) at Twickenham Stadium.

ZNAP is a mobile app that allows customers to shop, pay, and receive special offers and loyalty rewards through their smart device. Businesses can deliver a new sales channel to potential customers and offer a seamless transition throughout the customer journey. By integrating WorldPay’s payment gateway into ZNAP, customers can choose their preferred method of payment from a portfolio of more than 200 alternative payment methods, as well as traditional credit and debit cards.

Highly scalable and adaptable, the solution requires no additional infrastructure or hardware, allowing businesses to quickly and simply create a new sales channel with minimal expense.

Kevin Dallas, Chief Product and Marketing Officer, WorldPay e-commerce, says: “By partnering with ZNAP we can offer businesses a highly competitive multi-channel service. Our unrivalled alternative payment portfolio means that businesses using ZNAP can instantly gain access to hundreds of payment options to offer customers their preferred payment method. Payments made through the ZNAP platform are routed through WorldPay, meaning that instead of having the headache of manually collating payments from different sources, businesses can track the payments collected through one secure connection.”

Hooman Mazaheri, European CEO of ZNAP says: “We want to transform payments from a simple transaction into new sales opportunities for businesses and a compelling purchasing experience for consumers. For consumers it’s about helping them discover and buy the best products at the best prices simply and securely, and be rewarded for their custom. For businesses it’s about better engagement with new and existing customers to drive sales through the delivery of meaningful information and offers. It’s more than simply connected channels, it’s connected commerce – we call it omni-commerce. And this only works if businesses and consumers have the freedom to transact how they choose, which is why we are delighted to be working with WorldPay to offer more than 200 payment methods.”

Jonathan Harris, Finance Director, Twickenham Experience Limited, says: “As an international venue, we need to offer fans excellent customer service, regardless of where they’ve travelled from. With ZNAP and WorldPay’s offering, we can now speed up shopping times, reduce queues and deliver special offers and loyalty rewards to our customers via their preferred payment method.”