Windows Marketplace, share with four friends or family members


In a potentially market-changing move, Microsoft Corp. plans to let customers of its upcoming Windows Marketplace for Mobile run purchased applications on as many as five Windows Mobile phones at the same time.
This would primarily benefit individuals who own multiple smartphones running the Windows Mobile 6.5 operating system, which is needed to access Microsoft's online store.
But it could also allow users to share apps by "authorizing" the phones of close friends and family using the same generation of Windows Mobile phone, said Daniel Bouie, a senior product planner at Microsoft, during a talk last week at the software maker's TechEd conference.
Marketplace customers will also be able to get a no-questions-asked refund on an application, provided they request it within 24 hours of their purchase, Bouie said.
Microsoft is gunning for rival smartphones -- especially Apple Inc.'s iPhone -- with these customer-friendly moves.
IPhone owners today can download the same application onto multiple iPhones if they they all have the same credit card and iTunes account information, according to iPhone retailers interviewed by Computerworld. That would appear to rule out easy sharing of apps with friends and family, they said.
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