High Wycombe, 9th June 2010 - WIN, a leading provider of interactive information and entertainment to mobile phones, today announced the launch of content services for Planet 3, the mobile portal for Hutchison 3G Austria. These new and fully managed services are live and available to subscribers beginning today.

The announcement marks the start of a new relationship between WIN and Hutchison 3G Austria which will see Hutchison 3G Austria outsourcing parts of its content offering to WIN. The aim of the revamped portal is to drive Hutchison 3G Austria’s data traffic and to create a strong, distinctive brand differentiator in a very competitive market.

WIN will be providing Hutchison 3G Austria with:

SMS and MMS alerts service including news, sports, weather and horoscopes
Content delivery mechanism from Planet 3 allowing content to be categorised and delivered via frequency, price, type as well as terms and conditions
Sourcing and provision of mobile content including SMS, MMS and video as well as premium content
Managing the alerts store front on Planet 3 including the promotion of alerts
Back-end integration including reporting and billing
This platform will simultaneously allow Hutchison 3G Austria to create its own bespoke interactive marketing campaigns, promotions and competitions and incorporates a range of features to measure campaign effectiveness. Furthermore, content services such as alerts helps to maintain customer loyalty by delivering relevant mobile information and entertainment to subscribers based on their preferences.

“These services provided by WIN will help utilise the investment Hutchison 3G Austria has made in its mobile broadband networks by delivering  rich and sophisticated content to our consumers”, says Fabian Seydewitz, Head of Products&Services at Hutchison 3G Austria.

Fabian Seydewitz went further to say, “we have acknowledged subscribers’ rising expectations for a compelling user experience and have therefore chosen WIN based on its technological capabilities, knowledge and expertise in delivering innovative mobile information and entertainment.

Graham Rivers, CEO of WIN plc commented: “As smartphone penetration increases globally, mobile users are feeling more empowered and their demand for sophisticated multimedia via their mobile is intensifying.”

According to research conducted by IDC (2010), the global smartphone market grew by more than 50 percent year-on-year in the first quarter. In agreement, Rivers said “The continued growth and investment in mobile networks presents us (WIN) with the opportunity to demonstrate the business case for operators to deliver more dynamic mobile entertainment and information service offerings.”

WIN’s partnership with Hutchison 3G Austria to providing and managing an alert service will be the first of its kind outside the UK. 

- ENDS –

About WIN
WIN is an innovator in interactive mobile entertainment and information distribution with a ten-year track record of developing an unrivalled variety of services for Europe’s leading content owners, mobile operators, corporate enterprises, broadcasters and media corporations.

WIN enables companies to use mobile services to improve business efficiency, grow revenues and reduce costs. Companies using WIN’s services are able to improve communication with existing customers, attract new customers, increase brand loyalty and enhance customer satisfaction. An impressive and growing client list includes such household names as Vodafone, T-Mobile, Orange, Sony Ericsson, AOL, The AA, Centrica and E-On.

Headquartered in Buckinghamshire, UK, the Group has built on its success by extending its reach into new overseas markets including Ireland, Germany, Austria, Hungary, Greece, Scandinavia, Australia, Africa, Malaysia, Thailand and Singapore. WIN is structured into three operational units, Managed Services, Enterprise Solutions and New Media.

Visit us at: www.winplc.com

About Hutchison 3G Austria
Hutchison 3G Austria GmbH started in May 2003 with the brand 3 as the first sole mobile multimedia provider in Austria. 3 offers multimedia products such as mobile television, music, video calling on the UMTS-handset and in addition provides the classic ways of communication (voice calling, SMS and MMS) and as well mobile broadband. 3 has enriched its offer with popular internet services such as Facebook, Google and eBay on every 3mobile and moreover Skype and Windows Live Messenger on selected 3mobile phones. Furthermore 3 provides 70 mobileTV and radio channels via UMTS- streaming and via DVB-H on 3mobiles as well on 3data modems. Hutchison 3G Austria GmbH counts more than 905.000 customers (as per March 2010), 26,8 Mio. customers worldwide, and is wholly owned by Hutchison Whampoa Limited in Hong Kong.

Media Contacts
CCgroup
Kevin Taylor, Daniel Lowther or Alexia Da Silva
Tel: +44 (0) 118 920 7650
[email protected]

Hutchison 3G Austria
Maritheres Paul
Spokeswoman
Hutchison 3G Austria GmbH
Tel.:+43 (0) 50 660 33700
3Mobile:+43 (0) 660 3773773
E-Mail: [email protected]
Web: www.drei.at/Presse