Wii corners female market

Girls do game. Data released by Nintendo of America at an industry event asserts the company's flagship system has attracted a significant majority of female gamers. President Reggie Fils-Aime said the Wii is the preferred system of 80 percent of these female players. However, these numbers may not be enough to fuel holiday sales.  At the BMO Capital Markets convention earlier this month, Fils-Aime featured two charts demonstrating the console's place in the market. The first chart  estimated currently 11.7 million girls and women play gaming consoles in North America, compared to 33.3 million male gamers.  The study distinguished "primary players" as those who are the most active console users in their household.  Read full story...


 


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