Wick Hill seeks resellers to help grow burgeoning WAN optimisation and acceleration market

Woking, Surrey: 15th June, 2011 - Wick Hill has been appointed distributor for US vendor Expand Networks, the leader in optimising WANs for branch office consolidation and virtualisation. Expand is a pioneer in this area with a range of solutions for accelerated delivery and guaranteed performance of business critical applications and services, within virtualised environments and across distributed enterprises.
Ian Kilpatrick
Ian Kilpatrick

Ian Kilpatrick, chairman Wick Hill Group, commented: “This is an exciting opportunity for the channel in the continually growing WAN optimisation space and is very complementary to Wick Hill’s existing portfolio. Expand Networks is a market leader with great expertise in this sector, and a product range which is extremely competitive on quality, performance and price.

“With the considerable margin and service opportunities available in application delivery, Wick Hill and Expand will be developing a strong, focussed channel to capitalise on the opportunities in this area. We will be actively seeking out resellers to help us grow this market.”

Christian Honore, vice president sales EMEA for Expand commented: “Expand’s proven success in specific markets, such as military, logistics, manufacturing and retail, reflects the vertical strengths of Wick Hill. This appointment will allow us to execute on increasing demand from the channel for optimisation solutions in distributed environments, that increasingly rely on satellite communications.”

The solutions
Delivering fast and reliable access to applications over the WAN is now an essential aspect of any IT strategy. Strategies such as virtualisation, server-based computing and server consolidation shift servers out of the branch offices to consolidate and centralise them in the data centre. Whilst this helps reduce total cost of ownership (TCO) of the WAN, it creates a bigger geographical distance between the application and its user.

Expand Networks addresses this ‘proximity gap’ by delivering WAN optimisation solutions specifically designed to enhance performance over the WAN and execute IT initiatives such as branch office server consolidation, server-based computing, optimised satellite communications, and virtualisation.

Expand Networks' award winning solutions, with the industry’s most complete line of accelerators (appliance, virtual, mobile client), along with the ExpandView management platform, address these WAN performance issues holistically by providing virtual bandwidth. Unlike other solutions that focus on just acceleration, compression or quality of service, Expand delivers all of these capabilities, working together in one comprehensive, multi-service platform with extensive management capabilities.