South African online dating market grows by 1,153%

London, UK – 12 May, 2010 – WhiteLabelDating.com, the international leader in customer focused, flexible & scalable online dating systems, today unveiled figures that show a boom in the South African online dating market. Over 345 different online dating sites have been launched for the South African market using WhiteLabelDating’s platform, increasing revenues by over 1,153% as membership numbers increase by over 800%.

The UK-based business provides software and services to enable brands to create their own online dating sites. Globally the company now runs over 4,000 dating sites in the UK, South Africa, Ireland, USA, Canada, Australia and New Zealand.

Steve Pammenter, Director of Partnerships at WhiteLabelDating, comments: “We are really excited to be growing the South African dating market where we believe there is a huge potential for our services from both the South African market as well as from British brands and individuals. This is a great opportunity for existing and new partners to target a new territory and unlock additional revenue.”

“Our dating site, datinggroup.co.uk, has proven itself in the UK and the ability to simply switch on a new territory and receive additional revenue streams from South Africa has been particularly rewarding. There have been very minimal additional costs and the dividends have been significant ” said Angus Thody who also runs the South African dating website, datinggroup.co.za. “We are able to achieve this through the support, advice and technology from WhiteLabelDating around the world and looking forward to launching in other territories.”