Brian Feller appointed to VP and General Manager EMEA as solid-state storage sees exciting future

After seeing tremendous growth in its sales in North America, WhipTail is aggressively expanding within Europe. Leading marketing and channel sales in the US for the last two years, WhipTail’s co-founder Brian Feller is relocating to London to take the helm in the territory as VP and General Manager. WhipTail is the maker of the world’s first and most widely deployed all-flash enterprise class storage array.

WhipTail’s solid-state storage technology has quickly established itself as the market-leader with its flash-based array offering performance increases up to 100 times greater than traditional storage solutions. With a deeper investment in the EMEA region, WhipTail will build on its explosive success thus far with clients spanning multiple use cases and industry verticals ranging from AMD, inVentiv Health, and Weichert Realty to the UK’s Pensions Trust.

“EMEA is a very important market to WhipTail. Some of our largest and longest-standing clients and partners are here and we are committing to even more investment in the region, not only with my move to lead WhipTail’s growth strategy, but to significantly increase our presence in the EMEA market and revolutionise the way enterprises architect their storage infrastructure,” comments VP and General Manager EMEA and Co-Founder of WhipTail, Brian Feller.

WhipTail produced the first all flash-based storage array, which eliminates Input/Output (IO) bottlenecks that have evolved beyond HDD capabilities. It does this by allowing servers to process more data in less time, by delivering 250,000 random write IOs with sub-millisecond response times, ensuring that neither IO contention - nor latency - becomes a costly issue. WhipTail’s cost effective, enterprise class storage technology takes full advantage of the promise of multi-level cell (MLC) flash, the solid-state based storage medium normally seen in consumer devices such as smartphones or digital cameras.

Feller adds: “Enterprises are at a critical juncture. IT budgets have been flat or down for several years, yet the biggest spend continues to be the application set that is less than 10% of the datacentre. So the discussion for these applications that require significantly more performance than traditional storage can offer has turned to ‘what is my cost-per-IO’ from cost-per-gig. Our solid-state storage technology offers real-world performance numbers of 250,000 I/Os per second, at a price point that is a fraction of traditional media. This offers distinct and immediate strategic advantages to our clients.”