-The platform now features Adsafe’s “Network Monitor” tool for qualifying and securing the ad publication network-

NextPerformance, an online advertising services platform that provides dynamic (re)targeting, today announces its partnership with AdSafe Media, a company which specialises in tracking advertisements on the Internet to maximise brand protection.

NextPerformance is the first retargeting platform in Europe to introduce this safety feature to clients.

NextPerformance now uses the Adsafe “Network Monitor” tool which alerts clients about suspicious advertising banners and also blocks illegitimate advertisements on the basis of keywords which have previously been configured for the network.

For companies like Etam or Orange, brand protection against illicit or offensive content is a key strategic defense that NextPerformance wanted to incorporate into its technology.

“This partnership with AdSafe Media is part of our approach to continue improving the quality of our network. Our goal is to ensure our clients are protected against illicit advertising content while ensuring a high level of performance. Since we believe that performance must not take precedence over quality, we are careful to ensure that our partnerships with organisations such as Adsafe Media meets our strategic criteria,” emphasises Vincent Karachira, President of NextPerformance.

David Hahn, SVP of Product Management, Adsafe Media commented: "NextPerformance’s affiliation with Adsafe Media demonstrates a strong commitment to brand safe quality content, to help them better understand and improve their Media Risk Index (MRI). We look forward to a successful partnership with NextPerformance in enabling them to provide the highest quality of service to protect their clients’ brands."