Investment to Drive Company Growth and Market Expansion

BELLEVUE, Wash., March 31, 2011 – Visible Technologies™, the leading provider of Social Intelligence solutions, today announced it secured $6 million in financing to enhance sales and grow its international footprint. Existing investors, Investor Growth Capital (IGC), Centurion Holdings, Ignition Partners, In-Q-Tel and WPP reaffirmed their commitment to Visible Technologies through their participation.

“With market demand dramatically increasing, our social media platform and services are being embraced by global brands and agencies across multiple market sectors in the US and Europe,” said Kelly Pennock, CEO of Visible Technologies. “This strategic investment will allow us to accelerate the adoption and success of the Visible Intelligence™ platform, which we launched in October of last year. The platform is designed to operate at Internet scale and velocity and to provide social insights with the power to dramatically improve business results.”

According to eMarketer, businesses will push overall social media spend to $4 billion by 2012. Social media data is a critical asset to all departments within an organization and gaining a 360 degree view of a customer requires aggregating social media content from almost every conceivable source. Visible Technologies is well poised to help businesses turn social media data into actionable marketing and business strategy across the enterprise as its platform can handle massive amounts of data, is flexible to support enterprises processes and is built for collaboration and integration across entire organisations.

Pennock added, “Following the launch of Visible Intelligence in November of last year, we have more than doubled quarter-over-quarter sales, a further testament that our customers are using the insights from social channels to dramatically improve their business performance.”

“We see the potential of Visible Technologies to fundamentally alter the way businesses understand and apply social media insights,” said Matt Krna, vice president, Investor Growth Capital. “As an investment firm that prides itself on identifying breakthrough innovations in major markets, we believe that Visible’s Google-like architecture and ability to scale with the Social Web will advance this industry. It enables organisations to stay ahead of the curve and discover relevant insights that keep them on the cutting edge — this is what today’s most innovative companies care most about.”

This additional investment marks a total of $45 million of funding secured to date.