The battle for survival goes mobile

UK-based wildlife charity Wildscreen has today released 'Survival', a free quick-fire mobile game to raise awareness amongst young people about the world's most endangered animals.

Immersive, interactive and educational, 'Survival' is a great way to encourage children's curiosity for the natural world. At home, in the classroom or on-the-go kids will have a whale of a time as they race against the clock to tap, pinch, drag, scroll and swipe their way through a series of mini-games whilst learning about the world's endangered species.

Wildscreen works to promote a greater public appreciation of the world's biodiversity and the conservation of nature, through the power of wildlife imagery. Wildscreen's flagship initiative, ARKive is a unique online collection of the very best films and photographs of the world's wildlife, providing a stunning audio-visual record of life on Earth, freely accessible to all at http://www.arkive.org.

By bringing the natural world to young people on the platforms in which they are most comfortable and familiar, Wildscreen hopes to entertain, and educate the next generation of conservationists.

"What a brilliant idea! It's a fun way to learn about endangered species - though I have to admit I was too slow to beat my eight-year-old goddaughter." Mark Carwardine, Zoologist and wildlife TV presenter.

Richard Edwards, Wildscreen Chief Executive, said: "Wildscreen's mission is to use the power of wildlife imagery to inspire us all to appreciate, value and protect our natural world. We are always exploring new and innovative ways of reaching greater audiences, and by launching the Survival gaming app, on both iOS and Android platforms, we're looking to reach the younger generation and inspire the conservationists and environmental stewards of tomorrow."

And the learning doesn't stop there. Children are encouraged to continue their learning journeys on the ARKive website, which is packed full of over 14,000 multimedia species profiles containing fascinating animal and plant fact files, over 90,000 photos and videos and engaging and fun educational activities and resources for all ages.

Survival is available for free now on the App store and Android Market.

Download 'Survival' on iPhone, iPod touch or iPad http://itunes.apple.com/app/survival/id467062222?ign-mpt=uo%3D6&mt=8

Download 'Survival' on Android handsets or tablets https://market.android.com/details?id=survival.endangeredanimalgame

Find out more about 'Survival' at: www.arkive.org/apps/survival or watch the 'Survival' promotional video on YouTube.