Mobile interaction services provider tyntec (www.tyntec.com) has signed a ground-breaking partnership with mobile operator PLAY (http://www.play.pl/pl/) to enable the roll out of its tt.One telco-web convergence solution in the Polish market.

The deal will see PLAY provide local virtual mobile numbers that tyntec will use to offer telco-web convergence services to Internet companies, enterprises and app developers looking to target Polish users.

tyntec’s tt.One solution places core mobile communications capabilities – voice, SMS and mobile numbers – into the cloud, allowing two-way communications between web-based services  and mobile users. At the heart of this solution are local virtual mobile numbers. Through its partnership with PLAY, tyntec will broaden its coverage for tt.One to Poland’s 50 million mobile subscribers.

This partnership sends a strong signal to mobile operators that they can play an active role in the OTT market.  By using core assets such as mobile phone numbers, operators can generate new traffic streams and revenues whilst remaining in control of OTT and web traffic.  By empowering mobile numbers for OTT and web accounts, operators can capture revenue share from the fast growing OTT-to-mobile market.

PLAY and tyntec’s partnership will enable Poland-based and international companies looking to target the Polish market to operate a wide range of services leveraging mobile numbers and voice and SMS capabilities.  For example:

Free/low cost texting & calling OTT apps

Extended VoIP with SMS and phone numbers

Dual SIM cards (integrating an additional phone number on one SIM)

Anonymous voice chat for virtual dating

Partnering with players such as tyntec to power OTT-type services using mobile numbers has a huge potential for mobile operators.  According to research by Mobile Squared, this market has the potential to generate almost $30 billion worth of revenue over the 2012-16 period. The study shows that mobile numbers have the potential to break down the walled gardens that are currently fragmenting the OTT market.  They can do this by enabling cross-platform communications by using mobile numbers as a ubiquitous and recognised identifier.  Moreover, by introducing them into the OTT space, operators can ensure that they retain a pivotal role in this fast emerging communications trend.

tyntec CEO Steve Liddell said, “PLAY is the most innovative operator in the Polish market so it is a natural fit as a partner for our tt.One solution. By partnering with tyntec, PLAY has the opportunity to drive huge volumes of web-originated telecoms traffic across its network, providing new revenue opportunities from outside of its established customer base as well as a strategic entry point into the OTT market.”