London – September 20th 2010. Twenga, the most comprehensive shopping search engine (http://www.twenga.co.uk), and Venda, the world’s largest on-demand eCommerce provider, introduced today a partnership designed to help online retailers (e-tailers) increase their revenues.

Since buying on the Internet has become an established part of modern day shopping, the majority of online shoppers are comparing prices on shopping search engines such as Twenga before making a purchase. To succeed, e-tailers must make sure that their products are properly indexed on Twenga.

To satisfy its highly demanding customers who rank among the world’s leading retailers and manufacturers, Venda is always looking for new state-of-the-art services that will help its clients meet their key objectives in traffic, conversion rates and sales.

In this context, Twenga as a shopping search engine brings key benefits to Venda’s e-tailers:

- Highly qualified traffic: Twenga sends e-tailers traffic made up of Web users who are actively searching for a product they want to purchase. These shoppers’ high propensity to buy helps e-tailers increase their visitor-to-buyer conversion rate.

- Automated integration: The product catalogues of Venda’s e-tailers can be automatically integrated into the most relevant categories of Twenga’s extensive catalogue.

“Our core mission is to drive incremental revenue for our customers in a cost effective way, by generating incremental traffic and increased average order values and conversion rates.” says Andy Houston, Global Head of Marketing at Venda. “In just four years, Twenga quickly reached the Top 15 of shopping search engines worldwide. Contrary to first-generation comparison prices sites, Twenga has chosen to index all the Web’s merchants. It turned out to be an excellent strategy as it enables Twenga to attract more Web users who are likely to buy and fulfils part of our commitment to our merchants.”

“Venda ranks among the most successful Global e-Commerce platforms, with a very distinctive focus on top range retailers because of their software-as-a-service (SaaS) ecommerce solution with a sole focus on delivering the best value to its merchants.” said Thai Binh Phan, Director of Business to Business Marketing at Twenga. “It is a logical move for us to add Venda’s customers to our online store listings so that they can benefit from our highly-qualified traffic. This partnership also provides our end users with high-end established brands and widens their shopping selection.”

Venda and Twenga will be at the E-Commerce Paris 2010 trade show, held from 21st – 23rd September in France.  Meet Venda at booth L26 and Twenga at booth J15.