New 360° Video app creates action-filled worlds for mobile marketing

Amsterdam, 14th March 2011 – XS2TheWorld, a mobile marketing and mobile application building specialist, has partnered with Transmission TX to launch 360° Video, a mobile app which puts the user at the centre of moving video, creating interactive, immersive worlds on the iPhone 4 and iPad.

The app goes further than ever before in creating branded moving worlds that users can enter, control and explore. Working in a similar way to online 360° images, and using the accelerometer on the iPhone 4 and iPad, the mobile app places the viewer at the centre of moving footage so they can look around the environment and even interact with elements such as text, images or links.

A brand could, for example, use this mobile marketing tool to create an immersive world from a skiing video, allowing the viewer to look up, down to the side and behind during a slalom run as if they were within the video itself. A bar or hotel could film a live tour through their property, giving the viewer the opportunity to look around at guests walking through the space, and stop and interact with signs or maps.

Said Sander Munsterman, CEO of XS2TheWorld: “The development of this technique is a step change in the use of video on mobile devices because it places the user right in the centre of the action. By making the experience dynamic and realistic, we open up many new application possibilities for our clients in the area of Brand Experience in sectors such as travel, sports and automotive.

“It's a positive sign to see that in the music industry the Black Eyed Peas have taken the first step with this technique. We are very proud of the fact that we developed our own, bespoke in-house version that brands can use to create whatever worlds they wish."

Video facilities company Transmission TX have already been working with leading global brands, such as Doritos and NIKE to create 360° and spherical video for online and exhibition applications. Transmission TX and XS2theworld will now work together to create fully bespoke mobile video experiences for brand promotion.

Steve Lloyd, Sales & Marketing Director of TX commented, “TX work with leading advertisers on global campaigns and have already witnessed the benefits that 360 and spherical video can bring to a company or its brand.  This new mobile App extends the experience for the user, giving them complete control and offering them the choice to experience the world where and when they want to. Typically users play the content several times, each time looking in a different direction, that’s exciting for the user and powerful for brands, especially on a device such as the iPad, the experience is truly immersive.”

XS2theworld and Transmission TX have already created interactive experiences for you to explore, which can be found via the iTunes app store. They are:
Skiing in the French Alps (Title: Resort & Run Awareness)
Motorcycle Cruising (Title: Harley Davidson Ride)
Behind the Scenes Filming (Title: BBC Drama Series - Doctors)
Earthquake Rescue (Title: Exercise Orion Search & Rescue Training)
Behind the Scenes Time lapse (Title: BBC Drama Series - Land Girls)
Velodrome Training (Title: Track Cycling at Herne Hill)