Trony has taken its business online for the first time at www.trony.it/online with the Intershop omni-channel commerce platform. The electrical retailer required an e-commerce solution for the Italian market that could seamlessly co-ordinate online stock availability with its 200 stores and warehouses. This ensures a superior customer experience for Trony’s online customers and logistics efficiency for the retailer.

Based on Intershop 7, Trony selected Intershop for its ability to implement a complex system over just a six-month period. A B2C site and microsites, the project included Click and Collect functionality and a full integration with Trony’s logistics chain.

Alessandro Bergamasco, Direttore IT co-direttore e-commerce at Trony explains, “Intershop’s functionality was the right fit for our specifications around product presentation, payment process, back-end management, flexible integration, microsite and adaptability to the graphics requests.”

Jochen Moll, Member and Spokesman of Intershop’s Board of Management said, “As a trusted e-commerce advisor for Trony with a reliable software platform, we were well placed to launch Trony’s e-commerce initiative. Working in partnership with SMC Consulting, Intershop offered the most comprehensive solution that could quickly be implemented over six months to meet dynamic market demands.”

At 2pm on 20th May, Alessandro Bergamasco, Direttore IT co-direttore e-commerce and Michele Pivello, Direttore Marketing co-direttore e-commerce at Trony will present on their omni-channel commerce project at the Netcomm E-Commerce Forum in Milan. Intershop and SMC Consulting will explain to stand visitors how commerce is breaking new ground, why it pays to think about tomorrow and even more about Intershop omni-channel commerce solutions. Make an appointment with them at www.intershop.com/event-details/netcomm.