At the Telco 2.0 Executive Brainstorm in London next week event Gold Sponsor, Tribold debates how Enterprise Product Management (EPM) can deliver tangible results for Communication Service Providers (CSPs) within their customer experience strategies.

At the conference Tribold’s VP Marketing, Ernest Margitta, will be arguing the case that in order to truly optimize the customer experience, there is a vital dependency on optimizing the product experience. Margitta explains: “The product experience underpins a satisfying customer experience: the products drive a customer to engage with a service provider; the diversity and attractiveness of offers and services generate additional revenue; and the quality and consistency of the use of those products keep the customer loyal.”

Margitta will make the case for product experience in a stimulus presentation in the Customer Experience 2.0 - Rewarding loyalty, penalizing promiscuity session taking place on Wednesday, November 9th at 14.00-15.45

Tribold are a Gold Sponsor of the event and will be meeting delegates and demonstrating Tribold EPM v5 release at the conference.  To prearrange a meeting with Tribold please email [email protected]

Telco 2.0 Executive Brainstorm takes place at Guoman Tower Hotel, London between the 9th and 10th November 2011.