London, Wednesday 2nd October 2013: Viacloud UK Holdings Limited (“Viacloud”) today confirmed that Tom Alexander has been appointed as Non Executive Chairman, thus marking his long anticipated return to the mobile industry. Previously, Tom was Chief Executive at Everything Everywhere, but is perhaps best known as the founder and CEO of Virgin Mobile, the UK’s most successful new entrant mobile service provider.

As Non Executive Chairman, Tom will provide his unique leadership experience in the mobile industry to Viacloud, as it continues its commercial expansion based upon its highly scalable mobile infrastructure for MVNOs and leading brands.

Tom’s appointment closely follows the recruitment of the new executive team, which includes Emanuele Angelidis (CEO) and key senior management including Tim Stone (CCO), Jon Kandiah (CTO), and Richard Schaefer (CFO).

Ahmed Alumran, a Managing Partner at Stratum, the private equity firm behind Viacloud commented:
“We are delighted that Tom has chosen to join Viacloud as Non Executive Chairman. It is a tremendous endorsement of our business, and he will now be instrumental – along with the executive management team – in fully realising the commercial potential that exists for Viacloud.”

Tom Alexander, Non Executive Chairman at Viacloud commented:
“I've been particularly interested in Viacloud as the company is now very well placed to help enable new MVNOs to address the mobile market. MVNOs have been extremely important in developing the consumer market over the past few years and this will continue through to the next phase, especially in the growth of mobile data and 4G. Consumer brands, content players and segmented routes to market are all key.

"I have been particularly impressed by Viacloud's backers’ commitment to investment in quality of technical infrastructure and capability. They have brought together a strong, experienced team.

"I'm delighted and excited to join a great team as Non Executive Chairman.”