Award recognises Artesian’s ability to help organisations take advantage of information across social channels to transform the way they engage with prospects and customers

Artesian Solutions (“Artesian”), a leading provider of cloud-based Social CRM and brand surveillance software, today announced that it has been named as the winner of CRM Idol 2012 for EMEA, Asia and Australia after a record setting popular vote and the preferences of the primary and extended judges were counted. This year’s contest was a tough competition that featured some of the most innovative Social CRM companies within the industry. To win the award, Artesian participated in a rigorous vetting of references, a live demonstration of its software in front of multiple judges and the production of a professional video presentation that demonstrated its vision for the future of the Social CRM industry.

As winner of CRM Idol 2012, Artesian has been recognised for its highly experienced team and extensive knowledge of the CRM and business intelligence industries. In particular, judges commended Artesian’s ability to transform how organisations engage with customers by providing B2B businesses with the ability to effectively uncover relevant information about customers which can be used to enhance communications and personalise the sales lifecycle.

Andrew Yates, Artesian’s chief executive officer and co-founder, comments on the significance of winning such a prestigious title: “It is an incredible honour to win CRM Idol 2012 and we are obviously thrilled. CRM Idol really inspires you to aim for your best. This competition has given us the opportunity to be tested by judges who themselves are helping shape our industry, and also to be compared with the most innovative and deserving companies in our space.”

“As the concept of ‘social prospecting’ continues to develop, I am delighted that Artesian has been recognised for the impact that we are making within the CRM space by helping organisations take advantage of the information available across social channels to transform the way they engage with prospects and customers - for the better - forever."

Artesian was also grateful for the competition’s role in highlighting the innovative nature of Social CRM and how it is impacting the way that organisations can operate more effectively by fundamentally making the sales conversation all about the customer – like it used to be. Artesian calls this process ‘Get to Know’.

Andrew Yates adds:
“Winning this award not only helps to underscore our commitment to the industry, but also proves that we have the ability to help sales professionals develop personalised relationships with customers that translate into revenue. We have worked closely with the judges throughout the entire competition to highlight the contribution that Artesian is making to the CRM community and to share our vision of how B2B companies will need to engage with their customers in the future.”

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