The Mobile Marketing Review Podcast Series Launches Today; Mobile Authorities Examine Mobile Campaign Effectiveness & Execution

First podcast available from October 26th: Reveals how Arby's recent mobile marketing campaign really stacks up and discusses key takeaways from new Adobe mobile user report

Cologne, GERMANY; Denver, CO; Detroit, MI – October 26, 2010 – Today marks the launch of The Mobile Marketing review, a new podcast series dedicated to educating the mobile industry and providing expert advice on execution, effectiveness and mobile marketing best practices.

Episodes will examine real-life mobile marketing and advertising campaigns submitted by brands, agencies and marketers worldwide, and offer a no-holds-barred analysis of how well the campaigns achieved their objectives and – more importantly- served the interests of all stakeholders, particularly consumers.

The series will also showcase the thought leadership of co-hosts Kim Dushinski, President of the marketing firm Mobile Marketing Profits and author of the best-selling book The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns, and Linda Daichendt, a marketer, mobile authority and industry advocate who also owns and manages Strategic Growth Concepts, a small and mid-sized business marketing and management consulting firm. The podcast is produced and hosted by Peggy Anne Salz, Founder and Chief Analyst of MSearchGroove, the leading source of analysis and commentary on mobile search, mobile marketing and social media. Together these industry experts are the Mobile Mavens, and use the platform offered to them by the podcast series to encourage companies to become involved in mobile marketing and reap the business benefits.

"I’m very excited to have a vehicle in which I can help highlight small businesses that are effectively embracing mobile marketing to promote their firms, so others will have the opportunity to learn how to make it work for them," Daichendt notes. "Mobile marketing won’t go mainstream until small business owners firmly embrace it, so I’m glad to use this medium to help make it happen."

"Getting to talk about mobile marketing with Peggy and Linda is wonderful. I appreciate their insights into mobile and how businesses can effectively use this powerful tool. I look forward to weighing in on some fabulous mobile campaigns as we do our shows," Dushinski comments. "It is especially exciting given how mobile marketing is becoming a necessary tool in the marketing mix due to the widespread use of mobile by consumers. It's consumer use that makes it impossible for businesses to ignore mobile."

"Mobile marketing and advertising is about execution, not evangelizing. Brands and companies realize they have to be where consumers are – on mobile," Salz observes. "The ability of mobile to reach consumers when it counts most – at the moment they are researching a product, making a purchase or just open to communication from a brand – places it firmly in the center of the marketing mix. This podcast series provides companies a playbook, helping them to harness the full potential of mobile in their marketing efforts and drive positive results."

Providing short, digestible and insightful analysis and commentary, the first podcast will take a look at the key takeaways in a recent report from Adobe titled Adobe Mobile Experience Survey:  What Users Want from Media, Finance, Travel & Shopping, and review a recent cross-media marketing campaign by U.S. fast-food restaurant Arby's to promote its new Roastburger sandwich. The campaign was developed and powered by Hipcricket, a leading mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales.

The Mobile Marketing Review series airs monthly and openly discusses how a selection of mobile marketing campaigns really stacks up. Another feature, titled Under the Radar, is a thought-provoking segment of the show where each of the Mobile Mavens presents her pick of the news, companies and developments likely to have a big impact on mobile. The first podcast in the series goes live today, and will be accessible via The Mobile Marketing Review website home page, where the Mobile Mavens will also post their individual analysis and additional information and tips mentioned in the show. The podcast will also be available for download via a dedicated iTunes channel.