CAMBRIDGE, UK – August 25, 2011 – TextMagic, Ltd. (www.textmagic.com), a provider of online text messaging solutions for businesses, developers and consumers, announced today the release of its new Affiliate Programme. Since its inception in 2001, TextMagic's loyal customer base has been referring customers to the company because of their enthusiasm for the service. The company spent a long time considering how to best introduce an affiliate programme to reward those customers who are helping to build the business.

The company began with a long research phase to examine the affiliate programmes in their own bulk SMS marketplace, and in other industries, as well as the best way to serve the programme to TextMagic customers.

Market-leading affiliate programme
After looking at several affiliate programmes, TextMagic decided to award a 'magical' 10% of all revenue for the lifetime of the referred customer. This offer is in line with other top payouts in the SMS market. In addition to this top payout, TextMagic decided to also offer a one-off payment of £15 a first purchase, managing the programme with Post Affiliate Pro software.

“No one else offers both the first purchase bonus and the lifetime revenue at ten percent. Our customers have helped us build this business, and we wanted to really reward their enthusiasm,” explains Priit Vaikmaa, Marketing Manager of TextMagic. “That's why we decided to offer both the first purchase bonus and the lifetime revenue as well. We wanted to show our customers that we truly thank them for referring others to TextMagic.”

Longevity of customer relationships
TextMagic attributes much of their success to providing a good service at a fair price, giving their customers a compelling reason to stick with the company. According to the company's own numbers, the average length of time a customer remains with TextMagic is four years.

“Our customers tell us they like using us because they find our service easy and affordable to use. The fact that they stay with us for an average of four years shows how happy they are,” says Priit Vaikmaa. “For affiliates that means they will be able to enjoy their revenues for a long, long time.”

The TextMagic affiliate programme is open to anyone and should be particularly appealing to application developers who wanting to integrate SMS into their software applications. Interested affiliate marketers, developers and anyone interested in the TextMagic SMS affiliate programme should visit the company's affiliate website at http://www.textmagic.com/affiliate/